State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm’s ad is a picture of a professional looking mother and her kids getting into they’re grey van. The grey van is split in half and the right side is missing. The other half of the van is replaced with the right side of a RV. Outside the RV an older looking woman and her husband are camping out. In white letters cut out of a red block. It says “INSURE YOU NOW” (Pg. 43). That phrase is over the mother and her kids. Over the RV and older woman it says “ENSURE YOUR FUTURE” (Pg. 43). State Farm’s ad reaches toward young, well educated, professional looking adults. The ad does this magnificently through color, layout, …show more content…
Firstly there are many colors that have many different hidden meanings in the ad. This paper will talk about the meanings of the colors white, red, and grey. These three colors meanings and why they are placed were they are in the ad. The ad’s layout is also well done, and precise laid out. The paper will use a list that tells what makes an ad layout exquisite. The writing of the ad is impeccable. There are three reasons why the State Farm ad’s writing is extravagant. State Farms ad meets these requirements and many more.
State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm does this through color, layout, and wording. All of the many colors in the world have different effects, and meanings. State Farm uses the color white to show safety in their ad. The first important color the ad uses is white. The color white is like all colors, except in its meaning. The color white means purity,
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The first essential thing to an ad is to have you logo on it. Angela West writer of ‘5 tips on How to Write a Killer Slogan’ says the logo will promote brand identity (1). The young well educated, professional adults have probably seen a State Farm commercials with J. K. Simmons. The logo of State Farm will be familiar sight with the young professional adults. This is good for State Farm because the reader will with no doubt read the ad due to them being familiar with the State Farm logo. Second State Farm then keeps it simple with their logo ‘INSURE YOUR NOW, ENSURE YOUR FUTURE’. Most young, professional, well-educated adults are busy with life. If an ad had a long slogan most people would not read it; due to the time it would take. West says you should keep the slogan short, simple, and words like ‘olfactory’ should be avoided (3). State Farm fallows this by keeping it short with 6 words. The ad is also simple, by saying if you insure with them you will be safe in the future. The final critical thing to do in the wording of an add is not to sound pushy or over sealing it. West says “this is a fine line to walk because you still want to present the idea of quality product without coming off as being too pushy” (5). State Farm does not do this in their ad. The ad doesn’t try to force feeding you information on what they will do to help you have a good retirement. The ad by State Farm has good writing in their
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
The pictures used in the ad, cover many common areas used in political campaigns such as pictures with school children, construction workers, factory worke...
Without the words in the GEICO auto insurance advertisement, all that would be on the ad would be two popcorn cups, which does not explain why GEICO is the better insurance. They have the company 's name in big bold letters along with the saying, "The choice is yours, and it 's simple". This statement screams to the audience that if they chose any other insurance policy, they are making it difficult on themselves. The advertisement also uses deductive reasoning by using the want for more popcorn to wanting more out of one 's auto insurance. When it comes to insurance, people always want to have more benefits to help them out with auto situations. For an example, if someone gets in a car accident, that person would want to make sure that they are getting something out of their insurance to help them get back on their feet. Underneath the bigger popcorn cup, there are brackets with all of the qualities that GEICO auto insurance possess, while the other guy has nothing, showing that GEICO offers more than the competition. The paragraph on the advertisement gives more in depth information about the qualities listed underneath the bigger popcorn cup. The advertisement also has the company 's website and phone number so people can get more information about GEICO 's
Nowadays, having insurance is a ‘nice thing’ to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the constant demand for having insurance drives many firms competing in this saturated market. In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Kilbourne focuses on academic writing and refers the readers as if she is talking directly to the people who are unaware of the negative effects of advertisements. Kilbourne offers a lot of visual examples to provide tangible evidence based on her arguments on advertisements. This strategy attracts the readers because of visual pictures and ensure fast understanding of the point she is trying to justify. It also encourages the attentiveness of the reader in the story. Therefore, using this amazing technique she proves her point by portraying various postures and poses of advertising irrelevant to the
How is it that the advertisers take our mind from the image on the page to the thoughts that progress in our head? To figure this out let us more closely examine the images, or signs, that have been presented to us. Let us first examine the image of the man in the ad. He is dressed casually "preppie", wearing khakis and a blue, collared shirt. Tucked under his left...
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
The front face view allows the viewer to see the problem and or situation at first hand. It is the image that attracts the eye to first. Smoking is a well-discussed topic in the media; due to it kills lot of American’s lives. The way the shadow of the hand hits the background gives the illusion that the cigarette is a gun. The symbolizes that smoking the cigarette is like putting a gun to your mouth. The ad is in black and white, which allows the reader to feel the mood of the ad. The black sets the mood of sadness and death. Black in the art world means death and pain. The white resembles purity as stated in “ How to Read Literature like an English Professor” by Thomas Foster. The purity of you life is leaving when you smoke. These symbols allow you to connect with the ad more.
First off, advertisements aim to deceive United States inhabitants into thinking that they can move up the social stratification. Jack Solomon, a semiotician depicts, “Americans, dream of rising above the crowd, of attaining a social summit beyond the reach of ordinary citizens. And therein lies the paradox” (Solomon 402). This connotes that, without inequality there is no such thing as being at the top in terms of social status. Advertisements create the falsehood that in America anyone can make their dreams as far as owning luxurious goods to be considered part of the upper class, a reality. The Chevrolet advertisement printed in red, white, and blue ink with the word “HOPE” printed under the image of
Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
The ad itself is fairly large, taking up four full pages, which feel a little bit thicker than the pages in the rest of the magazine. Many people will notice the ad not only because of its size but also because of its coloring. All four pages of the ad are filled with eye-catching green grass and a bright blue sky. On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her ...