Analysis of Two Advertisements of Beauty Product

Analysis of Two Advertisements of Beauty Products

I have analyzed two advertisements, which are both promoting beauty

products. The first advertisement I have chosen is "Boujour Paris

Talon Aiguilles Mascara" which was found in the heat magazine and it

is aiming at young female adults. The second advertisement I have

chosen is " Prescriptive Foundation" which in contrast to the first

advertisement is aimed at an elder audience. In addition this

advertisement was found in Cosmopolitan magazine. An advertiser when

aiming an advertisement at particular audience needs to vary their

language and presentational devises to fit in with the audience.

In the Boujour Paris Talons Aiguilles mascara advertisement they have

used a model close up but she is not famous and we only see half of

her face because they want to attract the audience to the eyes. In the

close up of the eye they show, that if you use this mascara, your

eyelashes will go really long. They have also shown a pair of legs

wearing a pair of stockings, which are also black. The stockings match

the colour of the mascara. The focal point of the advertisement is the

colour black, because the eyelashes, the hair of the model, the

stockings, the writing and the body of the mascara is black. The close

up of the eyelashes is to draw your attention to the very dark and

black eyelashes. The advertisement stands out more because of its

colour and the images. The background colour is pink and really

feminine, which is appealing to young girls. It is also appealing to

the young audience because the model is really young. On the

advertisement they have the manufacture " Boujour Paris" it is i...

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...nt they have written, where this product is

available, however in the Boujour Paris Talons Aiguilles they have not

written where you can approach the new mascara. The advertiser has

also written the free telephone number, so you don't have any hassle

finding the product.

In both advertisements they have not written the price because they

don't want to put the audience off buying it.

I think the Boujour Paris Talons Aiguilles Mascara is the best because

it uses a number of images, language and text. The big image of the

models face is good because it draws you to the colour black, to

represent the black mascara. On the Prescriptives foundation

advertisement it only has one image and it has really dull and plain

colours, which makes the advertisement not as appealing as the Boujour

Paris Talons Aiguilles Mascara.