How To Write A Rhetorical Analysis False Advertising

Analyzing False Advertising in the Media
Commercial advertisements can be captivating to viewers and a useful method to leave a lasting impression for their company. In McDonald’s “Lonely Hearts” commercial advertisement, the company manages to give viewers a good impression on the company that may bring in new customers, however the commercial has a very misleading message.
This McDonald’s commercial starts with a man and woman who have not met in person and viewers can infer are on a first date. During their date many things go wrong such as an awkward introduction, different opinions, the woman forgetting the man’s name, and neither of the two suggesting a second date. The two go their own way and find each other in a McDonald’s line reciting

the exact same order. They smile at each other and it is implied that they will give the date a second chance because they have McDonald’s. The words “good times” appear on screen, then the McDonald’s logo. While the commercial may leave viewers with a good feeling about McDonald’s, the advertisement can create a false image about the company for viewers. McDonald’s does not tell viewers to buy their product directly, instead the company creates a picture for the viewers that McDonald’s can bring people together, whether it is families, friends, or couples. The “good times” that appears at the end of the commercial confirms that McDonald’s wants viewers to believe good memories can be made with your loved ones if you purchase from McDonald’s. The commercial does not focus on the products sold at McDonald’s as only three products are mentioned very quickly and in a non-memorable way. The commercial creates a story about a couple, who suddenly seem to be attracted to the other person because they find each other at McDonald’s. The message of the commercial is very misleading because it is not about the products that McDonald’s sells, but what you can experience from visiting their restaurant.
It is apparent that “Lonely Hearts” created by McDonald’s is a commercial advertisement played on the television. Within the commercial, the main form of communication was non-verbal. Viewers could tell from the actors’ body language that the date was not going as the man or woman had hoped. Another form of communication within the commercial was verbal. The man or woman had dialogue between each other and with the McDonald’s employees. Both the body language and the dialogue supported the lack of connectivity between the man and woman until they are ordering at McDonald’s where their communication changes in a positive way. The last form of communication was text and symbols. The “good times” and the McDonald’s logo at the end of the advertisement left a lasting impression for viewers. It is important to ask yourself questions in order to not be deceived by advertisements. For the McDonald’s commercial it was important to ask, “Why is advertising good memories with families more effective to advertise for McDonald’s than their products?” and “How does this commercial’s message differ from my past experience at McDonald’s restaurant?”
The McDonald’s commercial leaves a memorable message for viewers in their commercial “Lonely Hearts”, however they are false advertising their restaurant. The company was effective at giving viewers a good impression, but it is important as viewers to look into advertisements because companies such as McDonald’s often give a misleading message.