Various methods of media that is being used in direct marketing

Various methods of media that is being used in direct marketing

1 Introduction

This report is on the various methods of media that is being used in

direct marketing. A list of these Medias was given in which two are

researched on and comment on their min applications in direct

marketing. Each media should contain its advantages and disadvantages

as well as its application in direct marketing. Direct marketing can

be defined as ‘…a promotion mechanism that allows focused messages to

be received by a targeted audience. The main difference between direct

marketing and other promotion is that you can closely qualify your

audience to deliver a message and other promotion is that you can

closely qualify your audience to deliver a message that appeal to

their specific needs.’ 9th April, 2005>

Direct marketing is basically selling the products directly to the

consumers without having to go through any distribution channel. It is

either to inform or to educate the consumers with the product that is

being introduced, also to maintain the relationship with the consumers

so as to obtain brand loyalty. To have a successful direct marketing,

it must have the right media that gives information to the consumers

about the product or service provided by the company.

Among the list of media given, we have chosen television and

telemarketing. The most obvious reason for choosing these Medias is

because of its cost and availability. Both television and

telemarketing are cheap and are easily accessible as almost everyone

around the world owns at least one television set and a telephone.

2 Report Objectives

The objective of carrying out this report is as follows:

· To comment on the two chosen media’s main application in direct

marketing.

· To find out the advantages and disadvantages of television and

telemarketing.

· To illustrate by using examples from a known campaign how the

television and telemarketing might work together as part of a fully

integrated marketing plan to achieve a specific marketing objectives.

3 Findings

Information are founded through browsing on the internet, books and

also articles to understand better about direct marketing as well as

television and telemarketing. In this section of the report, there

would be a discussion on what television and telemarketing is. Under

each sub – section would have mention the advantages and disadvantages

of both television and telemarketing.

3.1 Television

Television or TV for short is one of direct marketing’s channels. It

is commonly used by marketers because of its effectiveness and many

advantages. Television can be defined as ‘…a telecommunication system

for broadcasting and receiving moving pictures and sound over a