Kellogg Case Study

The article is about a company which is called Kellogg. It produces cereals which are manufactured in 18 countries and sold in more than 180 countries (The Times 100, 2011). According to research by Kellogg’s (2011), children are usually not having breakfast nowadays. This case study investigates how Kellogg’s made a plan to transfer a message that the importance of breakfast to different audiences through different channels.

Communication is a process that two or more living creatures exchange information. In the communication process, there are at least a source who is sending a message and a receiver who is receiving the message. There are usually five key steps in the communication process such as message or media, encoding, decoding, feedback and response.
First of all, sender exits ideas in his or her mind and encodes the ideas as a message, then he needs to pass the messages to the receiver. The messages include different kinds of contents which are views, ideas, thoughts, information, and so on. However, effective communication needs to ensure that the message has been not only received but also clearly understood and this is relevant whether the communication is internal or external (The Times 100, 2011). As a result, the messages will be translated into a series of symbols which can be understood by the recipient. Then, messages will be delivered through an appropriate format or channel to receiver. Since different types of symbols have different types of transmission mode. Messages can be written as letters, memos and so on. And it may also be verbal. For instance, conversation, lectures , telephone and so forth. It can even be expressed through body movements, such as gestures, facial expressions, gestures, etc. Afte...

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...re not in a same country, they also can have a meeting and communicate with each other through telepresence. Accordingly, shareholders can make decision which is important and urgent.
For employees, they can use shared online workspaces to present their idea and annual report to stakeholders. Employees can upload a file and share the information in the shared workspaces. Once you have shared a mind map, members can work on it simultaneously because you will instantly see when other members add branches and other elements to the mind map (MatchWare, 2014).Both shared online workspaces and telepresence are private security and convenient communication methods.
All in all, we must attach equal importance to communication and channel of communication in our social life. It is important that whether you choose a right medium to transmit your message to right audiences.