ASDA Pestle Analysis

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ASDA is a UK supermarket US capital, with headquarters located in Leeds. It became a subsidiary of Wal-Mart in July 1999 and is now the second chain market share of supermarkets. ASDA must "make goods and services more affordable for everyone"

ASDA values are:

- Respect for the individual
- strive for excellence
- Customer Service

The communication is a process of transmitting information between two or more persons. However, the communication process is the action we take to achieve good communication.
We will put all these elements together to build a communication process model:
The sender encodes the information and selects the communication channel through which the message is sent, the receiver receives and decodes the message and

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