P7: electronic and non- electronic method of communication
I’m in a scenario in this assignment and I will act as a consultant of the company that I have chosen in assignment 3 which is Tesco PLC company and I will be explaining the electronic communication and non- electronic communication methods in a business communication to the different types of audiences.
Communication: Is the process or act of using sounds, words, behaviors or signs to exchange or express information or to express thoughts, ideas, or feelings to somebody else either by telephone, letter or any other form of communication. (1).
Communication is very important everywhere, especially in the business. People can communicate through different methods internally or externally
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Tesco company uses email to provide information about their products and if there is anyone wants to shop they can use their email to get their products such as foods or drinks or even the household because Tesco is a big company and they have many products and provide a lot of services, so it is very simple to the customer once hey inter Tesco email to see their products and purchase them, hence the market grows.
Internet and WAP (wireless application protocol)
Tesco uses internet and WAP to contact their suppliers, customers and sometimes even their employees. This means they use the internet to communicate with their customers about existing or new products that interested them in ordering whereby this process is done via email. Also, Tesco uses the internet to messaging their employees if there is any personal problem or any doubt or non-personal matters. Also, employees can use the internet to contact the manager if they need any help or any inquiries concern about the
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These methods are not popular nowadays because many people use electronic to communicate which is a very simple way of receiving and providing information from or to anywhere.
The following are some of the non-electronic methods whereby Tesco use to communicate with their stakeholders.
Letters
Tesco company uses letters in different ways to communicate with different personnel and department. An example they use the letter to communicate with their suppliers by giving them the lists of goods or services with invoices. Also, sometimes Tesco company contacts with their employees by using the letter to inform them if there are any problem or personal matters or if there are any complaints or queries they use the letter to contact with their customer by replying them. So, Tesco uses the letter in many ways to contact with their customers internally and externally. E.g. of Tesco letter as shown below
Verbal
Online Stores Tesco wants go into other markets because they would be bringing in more customers, which are going to increase profit. They also have another aim which is to expand internationally because they already operate within the Europe. They have to set themselves new aims and objectives that are harder to achieve as it’s the expanding further.
Tesco PLC's Expansion in North Bracknell Introduction: Tesco PLC is an international supermarket not only selling high quality goods but has now also become one of the biggest job markets. As well as this Tesco has been running sub-projects to increase the level of customer care. [IMAGE] Tesco's main aims are shown by the steering wheel provided by their website (www.tesco.com). Tesco want to have good quality for value to earn their customers loyalty while still making a profit. I will be investigating the Tesco Superstore, petrol station, pharmacy and coffee shop in North Bracknell (Warfield).
Tesco is a UK based Supermarket Company which was founded in 1919 by Jack Cohen, since then it has grown to become a multinational company which specialises in a lot more than just groceries, this has improved the overall profit of the company. The overall employees recorded at the end of 2015 was 476,000+, this shows that is a source of employment for nearly half a million people in the UK. The supermarkets are no longer just in the UK they also have shops based in Malaysia, India and Poland, this presents that they are increasing the size of business to a multinational company and is also a good source of jobs for people in poorer countries. In the world over 75million people travels
There are also services that Tesco sells for example, Telecoms, such as internet- broadband, internet- dial-up, home phone, mobiles on contract, mobiles on pay as you go, travel services, cars insurance, life insurance, home insurance, credit cards, loan, mortgages etc, which are all competitively priced.
Tesco is a public limited business and therefore is in the tertiary sector as it provides a service to the public, this means that the business is owned by many shareholders. Tesco sell their shares on the stock exchange and are number one out of its competitors in terms of number of shareholders. Having a high amount of shareholders means that the business needs to make and retain profit levels high so that they trust and gain loyalty to the
Tesco must also follow their statutory duty which ensures that their employees have adequate welfare facilities. Employees also have specific duties they got to follow by law which includes them to take reasonable care for health and safety for them and the people around them, they must also co-operate with the employer or any other person to enable the employer or other person to perform or comply with any legal requirements.
Tesco is trying to gain as high profits as they can because company investors or shareholders might thing about investing more money in to the business because of its success and development. Tesco wants to make its investors satisfied because it may affect business future.
Among all the communication mediums used in an organization, emails are used widely as an effective form of a business communication. From the company’s CEO to an employee of the business, emails are very easy and inexpensive. “Internal emails can function as an effective communication for sharing basic information, such as new cafeteria prices, paper use guidelines, or security precautions, for example. Sending simple messages to an entire workforce with just the click of a mouse is fast, easy, convenient and can save the company money”. (Lorette,
They are highly skilled in areas of design, technology, training, and research and development. In addition, Tesco has a superior presence in the area of manufacturing.
The company sometimes offer better pay or the benefits in order to retain them. If the employee is willing to leave the company they have to have the final interview which would be conducted with the manager of the HR. After the reference, the letter is provided by the Tesco according to the request which is given for the career of the employee for the future purpose. The last day of working the employee have to return a single thing which has been provided by the company Tesco. They are not allowed to take with them like the uniform and the other equipment’s.
The company also benefits from e-mail in another way: employee contact and customer service. “We literally have no incoming calls—ever,” says Knapp. “Everything—99 percent of what we do—is handled via e-mail. People don’t want to call in. People don’t want to wait on hold. We have a one-hour e-mail policy, so our customers get an immediate response.
Communication begins with transmitting information to another person and the way one format of transmi...
With the use of the above mentioned mode of communication the company will be able to achieve the following:
Communication is important in life. Companies need to communicate with other companies and customers. The managers also need to communicate with the staff. The technology provides us with many means of communication, the most important of which is e-mail.
As in all aspects of personal and professional life, having effective communication is a key element of success. Effective communication can benefit your relationships with people. By conveying your message and integrating them as a member of the team and not just a subordinate leads to better production. By effectively communicating you can clearly define job responsibilities and expectations. The better you are able to communicate the less likely organizational turnover of personnel will occur. Supervisors and leaders in the professional workplace find that the most important factor in advancement and retain ability is effective communication. Senior level executives and human resources managers are stressing the importance of communication and providing more training for mid-level management. Emphasis is placed on communication being clear by being transmitted strongly.