Promotion Strategies: Global Promotion Strategy Of Kellogg's Marketing

1432 Words3 Pages
bulb-icon

Recommended: Positive Effect of social media

Promotion Strategy
Global Promotion Strategies
Given the product, personal selling would not be a part of our marketing plan. Personal selling would involve the customer being met in person by a representative of the company (Gillespie and Hennessey, p. 407). Given our plan of extensive distribution, this seems like too much for a grocery snack. However, personal contact is extremely important to the Asian culture and it could be something worth pursuing in the future (Onkvisit and Shaw, 2009). It might be better for personal contact to come through a different source that is not our company; rather, a person or source steeped into the culture. When personal selling does happen in South Korea, it is a general rule to be modest and humble. …show more content…

We must watch our every move to make sure that we do not overstep any lines in this unfamiliar culture. Public relations are often made up of marketing that enhances the brand and promotes good will (Gillespie and Hennessey, p. 425). These activities can help earn the trust of the public and can foster good feelings towards the company. Looking into options within public relations is always a good idea, no matter the product. The big PR challenge that Kellogg’s faces is making people believe that their products are nutritious enough for them to include in their diet (“Kellogg’s Marketing Challenge”). Edelman Seoul would be one PR firm worth looking into as it is highly client-centric and very …show more content…

One new aspect to Korean culture that we can possibly tap into is the trend of Mukbang. Mukbang comes from the two Korean words for “eat” and “broadcast.” This trend involves people video-streaming them eating large amounts of food to thousands of people. Supposedly, it has become popular in South Korea due to the number of single-member households in Seoul (“Young Koreans Are Raking In”). People enjoy the experience of not having to eat alone. It is also said to be enjoyed by people who are on diets or are just unable to eat certain foods (“Young Koreans Are Raking In”). I believe that we may be able to use this trend to our advantage. These broadcasters, also called BJs, become trusted friends to their viewers. It might be possible to send Pop Tarts for these BJs to try while broadcasting. This would be getting the Pop Tart brand to thousands of Koreans in our target market with little to no effort. This would help us get around the junk food television

Show More
Related

  • Marketing Strategy: Target's Competitive Strategy

    1558 Words  | 4 Pages

    Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.

    Read More

  • Coca Cola Marketing

    1175 Words  | 3 Pages

    Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.

    Read More

  • Marketing Strategy Of Nike

    1096 Words  | 3 Pages

    Nike is an American Multinational Company that designs and manufactures footwear along with sports gears and accessories. It is a major manufacturer of athletic shoes, sports equipment, accessories and services. Nike was founded by Phil Knight and his coach, Bill Bowerman in January 25, 1964. It was previously names as Blue Ribbons Sports, but it was later renamed as Nike in 1971.

    Read More

  • Pepsi's Marketing Strategies and Why They Work

    722 Words  | 2 Pages

    to fight in the center of the arena, but have a sudden change of mind

    Read More

  • Marketing Mix and Promotional Strategy

    1394 Words  | 3 Pages

    The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.

    Read More

  • Tylenol Case Study

    1454 Words  | 3 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction

    Read More

  • Krispy Kreme Case Analysis

    2241 Words  | 5 Pages

    This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled, "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question.

    Read More

  • Marketing In Global Marketing

    1565 Words  | 4 Pages

    Marketing is a very broad term, which encompasses all the activities that help businesses in identifying their customers and needs of their target market, utilising all the communication resources in order to target their target market, eventually persuading them to purchase the organisations products and services. It is much broader than the concept of selling, as selling just includes techniques of direct communication used to persuade the customers to buy the products and services of an organisation. In fact, sales are the integral part of marketing. Marketing also helps organisations to utilise all resources in an efficient way to gain customer satisfaction, which will eventually help in the growth of the company. While, on one hand, marketers tend to focus on the needs and preferences of the customers, they also need to keep a close eye on their competitors (Gillespie, 2010). Companies always look to beat down their competition with providing better products and/or services, or by providing less-expensive goods to the customers than their competitors, in order to achieve or maintain the leading position in the industry. The core focus of this paper is to identify and discuss the core aspects how managers could maintain the marketing activities of the organisation in the global context.

    Read More

  • Soft Drink Company Marketing Plan

    1436 Words  | 3 Pages

    The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.

    Read More

  • Pepsi Cola Marketing Strategy

    494 Words  | 1 Pages

    Pepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi have used the new product strategy to realise their ambitions to both defend their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel.

    Read More

  • Kraft Foods "Marketing On The Go"

    1559 Words  | 4 Pages

    When Kraft Foods, launched Jacobs 3in1/2in1 instant coffee, they were introducing a product into an already very competitive and dense instant coffee market. Therefore, Kraft had to find a cheep and affective way to get their product samples out to the current market and a target market that would be open to change and innovation and act as catalysts to promote their new product (primarily young coffee drinkers). Kraft put it’s money into the hands of an up and coming marketing group called YOC, who were convinced that mobile marketing was the way of the future and would work perfectly for their sampling campaign. YOC’s idea was to use traditional media to advertise the product, and placed control directly in the hands of the consumer by letting them order samples of the product for free using SMS from their mobile phones (Wirelessfederation, 2010) Kraft would use Short codes and key words promoted across traditional print and TV ads, inviting consumers to send an S...

    Read More

  • The Marketing Strategy Of Starbucks

    1523 Words  | 4 Pages

    Customer desire and preference significantly influence the amount of competition each coffee company has with one another, so each company, including Starbucks, is trying to expand menu options and store locations to better serve a greater customer base. Starbucks opened up approximately 30 years ago and has experienced extraordinary growth and success. It is considered the go to coffee shop to work and socialize, corresponding with the company 's marketing approach. Starbucks has aimed to create a place for consumers to stop between work and home, and created concepts for locations that provide customers with a relaxed experience and atmosphere. This tactic has been extremely successful, as evident by Starbucks’ revenue of approximately 18.5

    Read More

  • Marketing Strategy

    1310 Words  | 3 Pages

    Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.

    Read More

  • Successful Marketing Strategies

    1006 Words  | 3 Pages

    Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).

    Read More

  • Marketing Strategy

    1619 Words  | 4 Pages

    Marketing can be seen as an effective way to communicate the value and purposes of a product or service to customers and consumers; for the primary purpose of selling that product or service. However, there are many different types of strategies that dissipates uniquely into different the ranges of the marketing spectrum. The purpose of this research paper is to define marketing strategy, briefly understand how to create a marketing strategy, and analyzing the different types of marketing strategies at various business levels. Marketing strategy is defined as the results of a thorough market analysis, which combines all of a firm’s or company’s goals into one comprehensive plan. An effective marketing strategy must be drawn from the fundamental research of the markets it resides in; focusing on the correct product mix in order to fully potentially profit at the highest possibility. In today’s society, the marketing concept can be seen as the philosophy in which firms analyze the needs of their customers and create decisions in which to satisfy those needs.

    Read More

More about Promotion Strategies: Global Promotion Strategy Of Kellogg's Marketing

Open Document