Marketing Strategy Of Nike

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NIKE
Nike is an American Multinational Company that designs and manufactures footwear along with sports gears and accessories. It is a major manufacturer of athletic shoes, sports equipment, accessories and services. Nike was founded by Phil Knight and his coach, Bill Bowerman in January 25, 1964. It was previously names as Blue Ribbons Sports, but it was later renamed as Nike in 1971.

Innovation
Nike started innovating right from the beginning when the company started. Bill Bowerman, the coach of Phil Knight was not satisfied with the design of Phil’s shoes, so he came up with an idea of melting latex and spreading it through the waffle machine, and so, he recreated the soles for his shoes. The waffle trainer shoes instantly became the …show more content…

Nike signed celebrity tennis players like Ilie Na~stase, John McEnroe, Rafael Nadal, basketball celebrities like Michael Jordan, LeBron James, Bo Jackson, and Tiger Woods for golf, it also signed hockey stars like Sergei Fedorov and Jeremy Roenick.
Nike also became the official kit provider for Arsenal, Aston Villa and the Indian cricket team.
Nike also markets its products through television ads and inspiring taglines. Taglines such as “Just do it” and “finish the line” have caught a lot of attention. Nike has also been creating television ads in collaboration with Wieden+Kennedy a new ad agency, winning several awards for its satirical, entertaining yet inspiring ads.
Nike was an early adopter of internet marketing, email management technologies, using narrowcast and broadcast communication technologies to create multimedia marketing campaigns.
Nike also collaborated with Apple to make Nike+ Sports Band, which records distance run and calories expanded, keeps time and also gives runners new programs online while running.

Ethics
Ethics is a principle or a moral value every business should have. The way a business runs keeping in mind how the workers are being treated, how its products affect people and whether or not it’s is sustainable in the environment falls under

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