There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers. There might be a plethora of pros to using one of these social media as an advertising tool, but most of them come with a certain amount of potent cons. One such social media tool is Twitter, according to the official terms of administration, there are certain points of confinement on the way you can advertise on Twitter. The edges are not altered, however you will make a po... ... middle of paper ... ...Feb 2014. Conner, C. (2012). Advantages and Disadvantages of Venturing to YouTube Marketing. Available: http://www.dailydealmedia.com/789advantages-and-disadvantages-of-venturing-to-youtube-marketing/. Last accessed 26th Feb 2014. Webster, L. (n.d.). The Disadvantages of Using Facebook for Business Needs. Available: http://smallbusiness.chron.com/disadvantages-using-facebook-business-needs-38685.html. Last accessed 26th Feb 2014. Whitfield, K. (2013). Fast Growth of Apps user base is booming Asia Pacific market. Available: http://www.portioresearch.com/en/blog/2013/fast-growth-of-apps-user-base-in-booming-asia-pacific-market.aspx. Last accessed 19th Feb 2013 Bosomworth, D. (2013). Mobile Marketing Statistics 2014. Available: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/. Last accessed 19th Feb 2013.
This article in the Spokesman Review discusses the importance of Myspace and social networking sites to monetize revenue for smaller businesses. Smaller cities like Spokane, Washington are having businesses like smaller bookstores advertise on MySpace. Most audiences that regional base are finding it informative to know about local businesses.
Facebook also gives persons and businesses the opportunity to create the image of themselves and/or their company that they want people to see. Companies can also build a fan base and often times offer incentives for people to “like” the businesses page.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
With the advancement in technology, everyone and everywhere is using social media or social networking sites to interact with other people. In this technological world, communication has grown very fast due to this social media. Nowadays, there is no issue of long distance; they can communicate with people across the world. There are so many social networking sites which can be used like Twitter, Facebook, WhatsApp, Instagram, Skype etc., not only to keep in touch with family members or relatives, but for business purposes. I disagree with this statement that ‘Social Media is just an excitement or publicity’ Edosomwan (2011, p.85). I know ‘Social Media’ does have negative impacts, but in spite of the negatives, it has direct and positive impacts
Cobb, Chris. “YouTube and Beyond: How PR Pros Discover and create buzz with online video. (cover story).” Public Relations Tactics 13.6 (2006): 21. MasterFILE Premier. Web. 15 Nov. 2011.
The company uses social media more than other forms of media to market its products. Apple understands that through social media sites such as Facebook and Twitter, the product can be promoted worldwide without investing in its promotion. Considering these facts, it is correct to state that Apple has extraordinary Public Relations tactics and strategies that will help the company in launching other new products into the market (Schneiders, 2011). The company is an example to other companies on how they can make use of public relations to gain successful promotion of new products, consumer acceptance and favorable review of their
Twitter has a wide range of uses and benefits for business, and it can complement other communication channels. Twitter is the ideal way to keep your followers up to date with current information about your business. Importantly, it will let followers communicate with you too. For an example, cinemas use Twitter to converse with patrons, recommend new release movies and retweet interesting tweets from movie buffs and experts. Tweeting about the special offers or new products can encourage your followers to find out more,
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Nowadays, the social media has become a habit in most people’s daily life. For business, the social media becomes a way to promote a product, increase brand awareness and communicate with clients. Sometimes, it is likely to be crucial for the company’s marketing campaigns, for example, some opinion leaders spread negative opinions about a product or a business on social media platforms, which would bring negative consequences for a company, even the decline in sales. So it is very important for marketers to learn how to use social media effectively.
Strickland, Jonathan. "What Are the Pros and Cons of Social Networking Sites?" HowStuffWorks. 10 July 2009. Web. 20 Feb. 2014.
Customers involved in social media can access their site almost anywhere. Most people have cell phones, computers, or tablets that they take anywhere they go. In the article Social Media and Interpersonal Communication, people today would rather e-mail that meet and would rather text than talk on the phone (2013) The article continues to discuss how social media effects our ability to communicate. People have their heads in their phones. They aren’t reading the daily newspaper like they used to. Businesses can and do take advantage of this. Having a business site using Facebook, hashtags, or even ads that can be made public through the social media site will help the business gain public awareness. “Social media is one of those things where at this point, you have no choice but to become involved” (Facing up to Facebook, 2016). It increases awareness, allows customers to leave reviews, and allows business owners to interact with their
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Twitter as a famous social website has obtained its fame recently, and as a new invention such like other websites has its advantages and disadvantages, usually people differ in judging them. Twitter has many advantages first of all it is a new and updated method of contacting and communicating with other, and through it you can reach people who are far away from you. In addition of that it helps you in searching for new friends. Some people find it very difficult to make relation with others around them but, it is easy for them to establish new friendships on Twitter Also through it you can keep in touch and in a good relation with old friends who you haven’t seen for a long time at any place in the world.
Walters, D. (2011, July 25). The Advantages of Mobile Apps. Retrieved February 25, 2014, from http://blog.infomedia.com/business-strategies/the-advantages-of-mobile-apps/
According to The International Telecommunication Union’s statistics in 2013, the number of worldwide mobile users increased rapidly from 5.4 million (2010) to 6.4 million (2011). However, consumption did not stop at that nine-figure number when incredibly reaching over 6.8 billion in February (2013), equivalent to 96 percent of universal cellphone used. Obviously, Advertisers grasped golden opportunities to approach phone information of million people, who are their present clients, might be their long-term potential customers.