Social Marketing: The Positive Impact Of Social Media

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With the advancement in technology, everyone and everywhere is using social media or social networking sites to interact with other people. In this technological world, communication has grown very fast due to this social media. Nowadays, there is no issue of long distance; they can communicate with people across the world. There are so many social networking sites which can be used like Twitter, Facebook, WhatsApp, Instagram, Skype etc., not only to keep in touch with family members or relatives, but for business purposes. I disagree with this statement that ‘Social Media is just an excitement or publicity’ Edosomwan (2011, p.85). I know ‘Social Media’ does have negative impacts, but in spite of the negatives, it has direct and positive impacts …show more content…

While we are on Facebook, Instagram we can see so many advertisements; all those advertisements of business enhancing their business through Social Media. Firstly, to support my opinion, my first small organisation is a Madam Boutique (traditional style clothes of India). Indians live across the world, many of the Indian people liked and followed her Facebook Page and Instagram page every day and even they post the new styles of traditional dresses on a monthly or weekly basis. Their customers order the dresses online, they send a sample and do video chat with them. Their Facebook says they reply in few hours. Through Facebook page and Instagram page they expanding their customer’s day-by-day. My second major company is southwest airline that will clearly shows us that social media does have impact on business. Southwest airline is U.S major airline, the largest low-cost carrier, in Delas. Southwest airline is domestic airline which flights only in U.S. Research shows that since 2006 southwest airline started using online or social media they gain more customers. ‘Southwest airline is first airline which reaches over 5m Facebook fans’ (southwest airline co., 2016). Moreover, southwest airline organization says listen to customer first and then they said that they are trying to share ‘real’ content of topics. ‘Southwest airline is 24/7 online; 1 million twitter followers, 12 million monthly visits to its website,

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