Public Relations In The Launch Of Apple's New Product

Introduction
The launch of Apples new product “the Apple Watch” is something that many people globally had anticipated for long. Apple has marketing strategies that ensure people are eager to attend the launch of new products in the market. The Public Relations used by Apple during the introduction of the Apple Watch are an indicator that Apple is more likely to remain dominant in technological innovations. Apple’s Public Relations is described to be legendary, effective and disciplined. The participants who attended the launch of Apple Watch in Cupertino, CA continued to praise the Public Relations promotions that Apple uses to market its new products. Steven Isakson described the Public Relations promotion strategies used by Apple as “a
Apple is very observant of the public relations it uses when introducing its products into the market (Steinwart & Ziegler, 2014). The company emphasizes on discipline during its product launch by imposing absolute secrecy during the introduction of the product. The company describes its new products consistently and frequently. It was the sole responsibility of Steve Jobs to approve any press release of a product launch (Steinwart & Ziegler, 2014). This is an indicator that the product-description to be provided has been agreed by the
The company uses social media more than other forms of media to market its products. Apple understands that through social media sites such as Facebook and Twitter, the product can be promoted worldwide without investing in its promotion. Considering these facts, it is correct to state that Apple has extraordinary Public Relations tactics and strategies that will help the company in launching other new products into the market (Schneiders, 2011). The company is an example to other companies on how they can make use of public relations to gain successful promotion of new products, consumer acceptance and favorable review of their