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Apple strategic management
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On 5th October 2011, after the untimely passing of the former Apple founder, the future of the technology giant was anything but definite. The former CEO had brought back the company from the verge of bankruptcy twice to make it one of the most valuable companies in the world. Therefore on Jobs’ departure a huge onus lied in front to the new CEO, Tim Cook, to follow in his footsteps and ensure that the company stays aligned on the path that his visionary and charismatic predecessor had marked for it. At the heart of Apple rests the philosophy of creating great products that are not only easy to use but also simplify the day to day operations of the user to a great extent. Innovation has always been central to Apple’s functioning and has historically …show more content…
Through its offerings Apple has been able to create a unique position for itself in the technology market. By operating on healthy margins it has been able to create phenomenal value for its shareholders. Apple, recently became the most profitable company in the world on the back of spectacular iPhone sales (34000 phones an hour) with around $180 billion in cash in its bank account. This is definitely a defining moment for Apple. As per the chart below showing the geographic distribution of Apple’s revenues, the Europe and the American markets are saturating …show more content…
The industry dynamics as discussed before have historically been adverse to Apple and the developed markets have reached to a saturation point as well. The last significant new product development was with respect to the iPad which was in 2010. Since then, Apple has been grappling with the issue of developing disruptive and innovative technological products. The most recent product development has been the iWatch, however unlike the iPhone and the iPad, Apple hasn’t been the forerunner in the development of wearable
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
Ritchie, R.(2013). Apple iPhone 5s vs. Samsung Galaxy S4: Which pone should you get? Retrieved from http://www.imore.com/apple-iphone-5s-vs-samsung-galaxy-s4-which-phone-should-you-get
The company went public in 1980 by offering 4.6 million shares at $22/per share. The shares sold out almost immediately and generated more capital than any IPO since Ford Motor Company in 1956. Apple is considered the world’s largest information technology company by revenue. In February of 2015, Apple was the first U.S. corporation to be valued at over $700 billion. During the years of 1985-1996, Apple suffered with low revenue and also low share interest. After Steve Jobs came back on the job as CEO, Apple jumped back by introducing key Apple products which in the long run made Apple what it used to be, the number one company to sell new and improved technology. Apple’s stock has had four different stock splits, but the stock has gone up close to 30,000%! It is definitely a stock that is volatile to the global news and market but in the long run it is also a stock that is good for the portfolio because of its
In 1976, Apple was just an idea being made in a garage by Steve Wozniak and the well-known owner of Apple, Steven Jobs. The two were college drop-outs and were looked at as outcasts. The first invention that Apple introduced was the Apple I. On April 1, 1976 Apple computer was made a reality (Glen). The company did not take off until 1977, when Apple introduced the Apple II. The Apple II was the first personal computer to have plastic casing and color graphics (Glen). Then in early 1978, the Apple Disk II was invented. It was Apple’s most inexpensive product of the time and had easy to use floppy disk (Glen). By 1980, the Apple III had been invented and the sales were increasing and so was the company. Apple had several of thousand employees and managers and had developed many investors. Fast forward twenty-one years to 2001, when Apple made the iPod. From there Apple grew like wildfire, with the invention of the iPhone in 2007 and many version...
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
With the recent popularity and introduction of various products such as the Fitbit, Garmin’s Vivoactive, and Android’s smart watches, Apple releasing the Apple Watches definitely kept up with the smart watch trend. The Watch’s massive presence in the market has allowed it to not only match many of the qualities of other watches, but in a way surpass them with the apps, and marketing programs it has implemented into the design and functionality of the Watch.
Apple is a leader in research, development, manufacturing and marketing computers for consumers, businesses, educational and government institutions. The company’s financial success can be attributed to their innovative products and marketing techniques that stress the importance that computers should "just work". During the last thirty-two years Apple has had its share of ups and downs, this essay will focus on major events from the company’s history, current events and their most significant products. ←Thesis goes here →
Corporate social responsibility is more complex in the international arena due to mainly towards difference in legal and cultural environments. Bribery and corruption are key issues, along with concerns for human rights and environmental standards. Apple, Inc. has made an achievement of its social and ethical responsibilities against unethical conduct in its facilities domestically and globally as a practice towards healthier society. Apple Inc. was founded in 1977 by the late Steve Jobs and colleagues. Wholly-owned subsidiaries which design, manufacture, and market mobile communication and media devices in Cupertino, California.
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Tim Cook is the new Chief Operating Officer of Apple. Cook is totally contrasted with Jobs, he is not self-esteem and he has more operational efficiency than engineering innovations. I think that the top challenges Tim Cook faces are the operating method of Apple, with the background he has, Cook might take more collaborative approach than Jobs did. Moreover, Cook is not a perfectionist as Jobs; I think he might develop and improve both software and hardware at same time, not like Jobs would focus more on industry design. For my personal view, based on Cook’s personal characteristic, he can made decision with other top executive rather than himself.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
We think Steve Jobs was a successful leader because he was imaginative, passionate about his job, he had the ability to push employees to create new things, had confidence, and believed in collaboration. Under Steve Jobs' leadership Apple was an innovative company and under Tim Cook's leadership Apple is now being seen as more of charitable, socially and ethically responsible company. While [he’s heard the repeated refrains that “Apple can’t innovate under Tim,” that the company needed a low-cost iPhone to thwart the progress of Google’s Android, that Cook never could replicate the Jobs magic—and therefore that Apple never again would be “insanely great.” ] (Lashinsky, 2015), he hasn’t changed his methods since Jobs’ passing and continues to lead in a way that he believes will raise Apple’s value in the eyes of society.
Apple Company was formed by Steven Paul Jobs and Stephen Gary Wozniak in 1977 in California, the United States. It mainly deals with consumer electronics, computer software and commercial services, such as iPhone, iPod and Macintosh computers. In present, Apple already became a leader in the consumer electronic industry and also it is one of the biggest technology company in the world with over $60 billion revenue per year. As an international American company, Apple Inc. has a great number of cooperative partners (Figure. 1) in different countries, such as China, Japan, the United States and South Korea. Compared to other counties, Chinese Original Equipment Manufacturers (OEM) is the most unethical manufacturer in terms of values and non-rigorous
They do not believe in inventing things but reinvent and make existig thigs better. Apple did not invent the MP3 player but reinvented it and made it better. Apple did not invent the smart phone; they reinvented it and made it better. And Apple did not invent the tablet; Apple reinvented it and made it better.