Marketing through Social Media (Exploratory Essay)
Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram since it started becoming popular within the past 20 Years. People have started to relied on the internet heavily over the past decade, whether it would be for searching to find out information out on products or people. The number of people that use the Internet on a daily bases is "3,611,375,813" as of "June 30th 2016" (Internet Usage Statistics). That means throughout the world, companies can advertise and market to people that use a search engine by putting up ad 's on the side of any given website itself. Businesses also use branding for consumers to remember their company. Marketing specialists use methods such as colour schemes and ionic symbols to get the ad to stand out and become memorable.
The first way, businesses express their ways of marketing in the 20th century is through social media and expressing interest in people 's hobbies. It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanznia). This fact shows how much the Internet has blossomed and started a revolution of different ways marketing can be portrayed to people outside of the area of where your business is located. As a business you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising o...
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...inesses succeed on online marketing. One of the "laws" is "The law of Listening ' this is when you as a business start to listen more to the customer more than talk about your product, as a business they would need to do what the customer thinks is best. (Gunelius, Susan) It helps create bonds to customers by listening to them about the products and taking the customers opinion into consideration.
After all, media marketing is very influential in the world of business and marketing. More and more business are working at creating a more well rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the businesses ad is on. Media marketing will continue to grow and proceed as time progresses and more and more people gain access to the internet
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
A concept that surfaced in the early 1920’s, advertising is a tactic that has been used to influence and persuade the people to participate in consumerism. Advertising in the 1950’s was mainly displayed by the use of the television, newspapers, billboards, and the radio. At the turn of the twenty-first century, advertisers began to rely more on the Internet and technology to share and provide information based on their products. Many relied on the usage of electronic billboards, sporting events, and even video
When it comes to advertisement, every company’s goal is to come up with the best way to get their product out there and make their product look better than their competitors. Now, there are different ways in which companies can advertise their product. Microsoft, a well-known and valuable company, produces items such as personal electronics (i.e., cell phones), computer software 's (i.e., Windows), and additional items like Xbox, Bing, and Skype, but Microsoft is really known for Microsoft Windows (Microsoft US | Devices and Services).
In 2016, companies spent close to $16 billion on digital marketing (Allen, 2016). This impressive amount of money is expected to grow to $23 billion by 2020. Needless to say, the world of digital marketing is growing at a steady pace with every passing day. Companies are being encouraged to increase their budgets where digital marketing is concerned because of its rising popularity. Digital Marketing is defined as “the promotion of products of brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time” (SAS).
In recent years, digital marketing has become the leading way companies are choosing to advertise their various products or services. With the world becoming increasingly more online, it has become essential to be fluent in this mean of communication. This report will touch on just how many ways there are to market businesses online through various platforms as well as why digital marketing has become increasingly more popular. The rise of this form of advertising has created new job positions that have been quickly filled by up and comer marketers. The duties, salaries, and outlooks for these occupations are also important to understand when looking at the field as a whole.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
The Internet has played a crucial role in the changes in the ad industry. Our society lives at a constant moving fast pace which the Internet accommodates. Through the Internet business have access to consumer information through their searches and are able to customize their ads towards a specific audience. An example consists of looking up cars on cars.com and later on going on amazon to buy something. Looking on the side while on amazon.com you would see ads from cars.com about the cars you were searching. Internet surfers can interact with ads in greater capability, which allows them to benefit directly from the ads personalized message. This is important for ad agencies to continue in the future. Studying the market in which people surf the web and providing specific ads that...
The advanced Modern technology has made our lives easier as the marketing can be done in an effective way as most of the people use the social media as a mode of communication. It is widely used all over the world. This type of marketing reaches out to the people with some useful information. It is one of the largest campaign, which uses multiple domains to communicate with
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Digital marketing majorly monitors what products are being viewed, how frequently and what is the duration for which they are viewed, the monetary conversions, the appealing content and non-appealing posts and so on. Internet is the channel most widely used with digital marketing. Other tools apart from the company’s web site, include wireless text messaging / pagers, mobile short messaging services, mobile applications, podcasts, electronic bill boards, digital television and radio channels,
Although many companies have entered social media marketing, they still have to keep customers to stay loyal to them. With many competitors, how companies can keep their customers close to them through social media and stay on track promoting their business?
Advertising is dealing with marketing strategy as well, and companies use this method to create awareness for their product and services. This promotional strategy wants to get a response and target a customer. A unique look of a picture of a product with a cool logo will gain the interest of a customer. This simple idea will draw consumers’ to purchase the product based off the look of the logo or trademark. Advertisement can be sent through television, radio, newspapers, magazines and journals. Also, advertisements can be sent direct mail, which the product send marketing materials to the selected list of customers. Outdoor advertising can be put on posters, banner, signs and bus ads.
Nowadays, advertisements are pretty much exist in many form at everywhere whether through print and broadcast as well as via online. There is no business that does not have marketing activities involving advertisements in the world today. The basic purpose of an advertisement being made is to sell a product or service to the potential customers.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Internet marketing is a reliable tool and affordable. It is easy to introduce a product and brand through internet. It is easy for marketers to work on internet marketing. They can show a better thing to consumers in less time and cost. (Jamie Swartz)