Difference Between Traditional Marketing And Digital Marketing

Marketing is the process in which the goods move from the place of conception to the consumer who wishes to use it. As per marketing principles the art of marketing depends on the 4 P’s namely

• Identification and development of a Product

• Determining the correct Price of it.

• Proper channelization to make it reach the correct Place (Customer).

• Plan and implement the Promotional strategy.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing views the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing

Market expansion)

As shown in the figure 1, one of the key factors of market expansion is Technology. Using internet, mobile phone and making transactions online are all put together under one term – The Digital marketing. Digital marketing is the advertisement to boost up the sale of products or brands using the available forms of electronic media. Digital marketing is creating exponential leaps for businesses of all categories and varying sizes.

The basic difference of digital marketing to traditional marketing is that digital marketing involves the use of one or more among the various methodologies that enable an organization to analyze their marketing strategies that are proving to work out and the ones that are failing to reach the intended target.

Digital marketing majorly monitors what products are being viewed, how frequently and what is the duration for which they are viewed, the monetary conversions, the appealing content and non-appealing posts and so on. Internet is the channel most widely used with digital marketing. Other tools apart from the company’s web site, include wireless text messaging / pagers, mobile short messaging services, mobile applications, podcasts, electronic bill boards, digital television and radio channels,

The impact of integrated campaigns increased by 84% from 31% in 2011 to 57% in 2015.

3. Surprisingly, for 72% India Marketers ‘Websites’ is the primary e-Marketing activity in 2014. However for Retail & e-Commerce and Travel sector the primary e-Marketing activity is ‘Email Marketing’.

4. Content Marketing is earning its place with India Marketers. 61% marketers believe ‘Blogs and Newsletter’ is the most effective content marketing tool. However for Education (63%), Retail & e-Commerce (71%) and Travel (55%) sectors, Social Media acts like a more robust tool for content marketing.

5. ‘Reaching out to target audiences’ is the biggest Email Marketing challenge India Marketers faced in 2014, with 51% marketers agreeing to this statement. However, 60% of BFSI factors believe ‘inadequate segmentation’ was a bigger issue for them.

6. ‘Frequency/volumes of sending’ is the most important factor that will impact Inbox Deliverability in 2015, replacing ‘content’ as the primary factor since 2011. ‘Sender Reputation’ is a growing concern for marketers, with 66% increase the last 5 years (36% in 2015 vs 21% in