Can viral marketing replace all other forms of advertising?
INTRODUCTION:
The competition among the firms in the market is tremendously increasing. In order to sustain and improve their existence in the market, the companies strive hard in possible ways. The very old methods like Newspaper ads, Television ads, Radio ads etc. wouldn’t be the way to enlarge the market in today’s world. The period where the customers blindly relied on the advertisements were gone. People are smart enough and it is very difficult for the companies to match the customers’ needs and satisfy them. To make this easier, Viral marketing came into the picture. Viral marketing is considered as one of the best successful business strategies in the market. It uses different modes of network as a tool to promote the product. The following are the multiple kinds of marketing:
• Verbal evidence
• Social networking platforms (Twitter, YouTube, Twitter,
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This is the most economical way of promoting the product. All small scale companies who can’t invest much on the promotions can follow this process. In Viral marketing we target the Customers. Initially we find the objective audience for the desired product and then with the help of survey in the market (introducing samples into the market to know the opinions of the people) the companies tend to investigate and scrutinize the output data. This helps them to reach the best set of customers where in the sales increase for the product eventually leading to the success and expansion of the company.
The advanced Modern technology has made our lives easier as the marketing can be done in an effective way as most of the people use the social media as a mode of communication. It is widely used all over the world. This type of marketing reaches out to the people with some useful information. It is one of the largest campaign, which uses multiple domains to communicate with
Viral marketing is essential for Post-it to increase brand awareness. Furthermore, viral marketing can be the result of the “Go ahead” campaign where people showed creative ways to use Post-it notes. However, Post-it should not aim at creating at the fastest viral videos, since all of the fasters viral videos come from music artists (Statista,
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
It surpasses the traditional means of business, businesses can now be heard and visible and given a platform to communicate with customers like never. Marketing is a management process that identifies, supplies, and presumes customers needs or requirement and want. Social media marketing is a platform that helps regenerate an organization marketing techniques. It helps create a new perception about the company’s product and the vital marketing programs and create a method to become an edge in the online business world. Businesses can benefit from social media through reduction of cost by reducing staffs working hours and increase revenue. Social media marketing the fastest means of get words out about a business or product, that is why eventually all business are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them in computers and mobile devices. Social media marketing is a term not really known by lots of persons. Lots of companies go into it not knowing the risks or opportunities involved. Social media marketing is very beneficial for
Influencer Marketing, also known as "word of mouth", is the process of brands getting their message out through people who are influential to their target market.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Reasons for moving to direct marketing and the objectives of the marketer. There are a lot of benefits the T-Mobile can get from using direct marketing and its techniques. If the direct marketing programme is in place then the opportunities of the business progressing are very high. The first objective of using direct marketing is to have customer retention and activation as well as recognising that the best way for a company to improve is by keeping its existing customers. This objective is very important.
...but not the least, social marketing can help to spread information to increase visibility. All businesses aim to increase their audience. Social marketing has now taken over as the online version of word of mouth. Harnessing it in the right way results in more customers, more sales, and a higher level of visibility online than ever before.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
This is a great way to get people to consume and want your product without knowing that you are behind it. This was they wont feel pressured and uncomfortable by having people market to them directly, which makes people more inclined to look up my brand and purchase something.