Communication is now instantaneous. Electronic communication has come a long way in the past century. It started with person to person communication via the telegraph, eventually evolving with devices like the telephone. Communication became quicker and the ability to mass communicate became available to a select few. In recent years further development of the internet has made it possible for an individual or a business to mass communicate on its own. Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern business, but necessary. The biggest reason social media is so important to businesses is
From a public relations standpoint social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly. This can be useful when addressing customer complaints. In an article about social media and business: “Several companies have used Twitter as a fast way to solve problems. Hotels, airlines, and airports are using it to pitch services, travel updates, and respond to travelers needs.” (Burrus, 2010) Social media proved beneficial to these companies because customers not only appreciate that their problems are being addressed, but they also appreciate the speed at which the complaints were
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
A survey carried out by a professional Social Media Company, involving 998 small and mid size businesses in North America, revealed that around 94 percent used it for marketing purposes. They found it the best way to maintain the organization's identity and existence online (Yeung, 2014).
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
A great example of this is described in David Kerpen’s book Likeable Social Media in his introduction he describes a vacation to vegas where he had to wait in line an hours at the trendiest hotel in town, the Aria, in his frustration he tweeted “No Vegas hotel could be worth this long wait. Over an Hour to check in at the Aria #Fail”. Just two minutes later a competitor of Aria called Rio hotel tweeted back, “Sorry about the bad experience, Dave. Hope the rest of your stay in Vegas goes well” (Kerpen 1). The hotel used social media to listen and empathetically respond to their consumer like a friend which gained them a customer for life and possibly countless others if Kerpen decides to endorse and recommend Rio on social media. This idea of endorsing business through social media is revolutionary as well as quite exciting and daunting for companies. Before if you had rave reviews about a company you would share it with 10 or 15 friends but now with one click you can share your thoughts with with 350 Facebook Friends, 300 twitter followers, or 150 LinkedIn connections (Kerpen 8), with that power the consumer can have positive or negative impact on that company's
From observing social media account in class, I have seen lots of business in the fast food industry do a good job of using social media. Nearly a majority of fast food business uses some sort of social media platforms to get their brand out to get consumers to be aware of the tastiness they are missing. Aside from the delicious foods, many of the social media accounts do a great job of adding humor and more humanistic connection among people on social media.
Lots of companies go into it not knowing the risks or opportunities involved. Social media marketing is very beneficial for businesses and has become monumental in consumer decision making, because it increases word of mouth. HOW SOCIAL MEDIA IS RELEVANT IN MARKETING? The major role of social media in marketing is for communication which makes the companies more accessible to those interested in their products, give awareness to those who do not know the product and make it available to them.
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before.... ... middle of paper ... ... Social media helps bridge the gap between businesses and consumers, helps connect people with people that they otherwise may not get to interact with, and allows people to get information more quickly. I was having an issue with my cable box and rather than calling up Time Warner and being on hold, I was able to tweet their support handle and get an answer and solution within minutes.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...