Business Communication Skills Case Study: Pie Face Jaehyeong Joo 2169053 Julian Lacave Table of Contents 1. Introduction ………………………………………………………………….… 3 2. Analysis of case Study……………………………………………………… 3 3. Potential Ethical and public relations issues………………………4 4. Persuasive Copy ………………………………………………………………5 5. Images that represent the idea…………………………………………5 5.1 Description…………………………………………………………………6 6. Conclusion……………………………………………………………………….6 7. References/Appendices…………………………………………………. 7 Introduction (overview and background) Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers. Pie Face is a bakery business that makes different types of pies, sandwiches, pastries and many others. This company was introduced to the market 2003 The purpose of this report is to introduce strategies to compete their competitor effectively, development on social media and to keep the customers coming. To increase the brand awareness to the consumers and expanding the market share of Pie Face Analysis of case study The Pie Face case refers to increase the number of Facebook followers in offering the investigation of the products around the stores and making the consumers to post a comment about the individuals’ opinion about that products ... ... middle of paper ... .... To stay in the business and possibly increase the market share and able to compete with the competitors. Pie Face is a brand that is presence in the market of bakery and good product acceptance by consumers, since bakeries are so common around the places by presenting a market campaign would further increase the brand awareness online by informing the Facebook followers. The risk to the brand of using Pie Cam is related to violate image from the consumer but if the situation is taken safely this would increase the number of customers that come in to the store and purchase one of our products. Also, for the consumer that does not like to be in the video we should be able to take a control about it so they are happy as well and respect the opinions that they make. Reference http://www.pieface.com.au/ http://www.oaic.gov.au/privacy/privacy-act/the-privacy-act
The concept of face is referring to the socially approved self-image. It is about honor and shame belief and value systems. Facework is the verbal and nonverbal interactions we use in regards to our own social self-image and the social image of others.
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
Working in a bakery is a job filled with opportunities to work creatively through artistic expression. The baking of cakes and decorating them for birthdays, preparing party trays filled with a delicious
The Cheesecake Factory Inc. is an extensive organization and majors its business through compassion. The organization is occupied with bakeries, bar services, and restaurants under the Cheesecake Factory name. It has
This recipe allows the average cook to create a delicious homemade blueberry whipped cream pie. Instead of having to buy pies and other desserts from the store, now anyone can make them inexpensively at home. Making a blueberry pie may take some time, but the end result is well worth the effort and the wait. The main steps in making a blueberry pie are not complicated, but one should not forget that there are pre-cooking and post-cooking steps that are just as important as the main cooking steps.
Facebook, Instagram, Twitter and mobile apps has become one of leading social media platform in the world (IE Singapore, 2016). Both restaurant companies utilize Facebook to engage with their customers and allow customers to provide reviews (Popeyes Singapore, n.d.).
The major role of social media in marketing is for communication which makes the more companies accessible to those attracted in their products, give awareness to those who do not know the product and make it available to them. Social media in marketing is used as an apparatus that builds an identity for a brand and give awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conform to the strategy and wants of the business.
Facebook for Coca Cola is one of their main social media’s. Their Facebook page is credible since it is run by the company and displays all the company information. Coke’s Facebook page mainly contains ads on their iconic symbols such as the polar bears, classic Coca-Cola pictures, sports with Coke, visual art with Coca-Cola, and pictures of people enjoying Coke (Facebook). For example the Facebook page has been actively promoting St. Patrick’s day. Such as advertising, sprite since its gree...
The second tactic is to use the Starkville Community Market’s social media page on Facebook as a method for vendors to target a wider audience. Currently, Facebook is a social networking site composed of over 400 million active users. Users of Facebook can interact with over 160 million objects including pages, groups, and events (Facebook Press Room, 2010). The Starkville Community Market Facebook page can provide detailed information about its regular vendors at the market. The number of people interacting with the page will help promote more viewers because the average user is connected to 60 pages, groups, and events (Facebook Press Room, 2010). This amount of connection can cause a spiral effect in bringing more people to its Facebook page and allowing new people to learn about more about the vendors at the market.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...