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Social media effect in today society
Impacts of social media on business
Social media effect in today society
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1. Introduction The aim of this report is to analyze the impact of social media to New Zealand society, and give the suggestions regarding both on how to improve the positives impacts, and how to minimize the negative effects it may bring about. Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives. The report focuses on the attitudes of society regarding social media, and the impacts that social media may bring about as a consequence of the attitudes, in respect to individuals, commerce, and government management. Attitudes Towards Social Media Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information. 2.1 Individual Attitudes towards Social Media Social media merged into people’s daily lives in many ways. The younger generation learn and adapt more easily with the fast-paced innovation of technologies, so that they can be more active when getting involved with virtual society created by people who are using the social media applications, such as Facebook, Forums, MSN, etc. As to the middle age individuals, even though some of they are unkindly to some social media tools like Facebook, due to privacy concerns. They are still using other kinds of social media applications to some degree, and take keen interest in using them, as the applications are more convenience then the traditional ways of exchanging information, like e-mails and short text messages. However, compared with the individual users below 55 years old, the percentage of that above 55 years old and still using social media in New Zealand is usually around 30% or less (see Figure 1 below.
“Social media, a web-based and mobile technology, has turned communication into a social dialogue, and dominates the younger generation and their culture. As of 2010, Generation Y now outnumbers Baby Boomers, and 96% of Gen Y has joined a social network” (Qualman 1). Social media now accounts for the number one use of the Internet, and this percentage is rising bigger every day (Qualman). As a consequence, people are becoming more reliant on social media, which has a led to a number of advantageous as well as unfavorable effects. The world is more connected today than it has ever been in the past, and this is all because of growth in technology. What has yet to be determined though
"Social Media's Impact of Society." Interview by Tyler L. Shaw. Social Media's Impact of Society. Surveymonkey.com, 09 Apr. 2014. Web. 09 Apr. 2014. . This is an online survey created myself to gather information. To see the survey go to https://www.surveymonkey.com/s/283RWZP
Social media has had a major impact in our lives and our society. People feel the growing need for adapting to the changes of technology. These technological achievements have changed our society’s needs, our sense of self and our identities. Though, it is impossible to evaluate its impact, many people do not realize the negative effects. Understanding how social media has impacted our society is critical to our wellbeing.
It is considered that a rapid process of informatization of all areas of modern society is a characteristic feature of the XXI century. That is why it has led to the growing importance and development of social media that are the main source of different kinds of information. Today social media has become a necessary part of our culture as it significantly affects the mass consciousness. It becomes possible for anyone to express themselves and share different kinds of information through social networks. Moreover, they also play an essential role in the process of socialization of modern society. Despite a quite controversial opinion about the influence of social media on people, there is also an idea that it is the best way to spread useful
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media refers to the sharing of information among people in a networked environment. It is concerned with the creation of virtual communities where members interact electronically through ICT platforms. People can share videos, photographs and different forms of communication through social media facilities. Advancement in information communication technology has fueled the development of social media networking. Evolution of mobile computing and development of internet-enabled mobile phones has catalyzed the development of social media networking (Davis and Linda 101). Social media seems to be a substitute to corporate media also known as industrial media, which have been largely used to convey information to large volumes of people. Various factors make social media different from corporate media.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.(2) Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." (2) Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.
Social media is a phrase being thrown around a lot these days, but it can be difficult to answer the question “What really is Social media?” Social media is essentially the websites and applications we use to create and share content about our everyday lives, through participation on various sites. Information technology (IT) is the category that social networking falls under, and is rapidly changing while being integrated into many areas of modern day Australian life. The reason being, children of the 21st century are considered the digital generation. It’s the latest technology that spreads information faster than any other media around the world and this is why social media is appealing to the ‘digital generation’.
Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.
Almost all circles have been using the name of social media. The development of social media technology has been mushrooming and rooted in everyday life and has changed the lifestyle and even the mindset of everyone who uses it. Social media can also be used by various groups and age is also not decisive, ranging from children, teenagers and even elderly people. Currently social media is not only used as a communication and socialization platform, but also used for political, government, business and other purposes.
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...
Even though people have different opinions on whether social media has a positive or negative impact on society, it can be said that social media has a positive effect on society as a whole because it lets people communicate with each other easily, it has been said to improve education among children, and has helped improve the economy in the world. One of the main reasons why social media has positively affected our society is because of how it has made communicating with people much easier. “Today, four out of five active internet users maintain at least one social media profile” (Moe, 3). Using these websites, such as Facebook, Twitter, YouTube and etc., people talk about everything with anyone from what they are planning to do, to what they are eating and much more (Moe, 24). We can also send private messages to other users of these websites about personal matters that you just want to discuss with them.
Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...