The company that I am doing for my social media tracking is The Coca-Cola Company. Coca-Cola is the world’s largest beverage production company. They produce more than 500 different brands of sparkling and still beverages. Coca-Cola is based in the city of Atlanta Georgia and was founded in May of 1886. Coca-Cola is amongst the most recognizable brands in the world and was listed as the world’s most valuable brand in 2012. Coca-Cola currently has more than 3500+ products worldwide and is a multi-billion dollar brand. Coca-Cola strives at being the brand that, “Inspire creativity, passion, optimism and fun” (Cocacola.com).
Coca-Cola is very active in the social media world as well. They use networks such as: Google+, Twitter, Facebook, Flickr, LinkedIn, YouTube, Pinterest, and Instagram to spread the message about their brand (Cocacola.com). Through social media Coca-Cola encourages users to share stories, pictures, and videos. Coca Cola uses social media to advertise products, bring awareness to products, introduce products, connect and communicate with its consumer base. They use social media also to promote brand loyalty by its consumers. The main sites that I came across as the most accessed were Facebook, Twitter, Instagram, and blogs.
Facebook for Coca Cola is one of their main social media’s. Their Facebook page is credible since it is run by the company and displays all the company information. Coke’s Facebook page mainly contains ads on their iconic symbols such as the polar bears, classic Coca-Cola pictures, sports with Coke, visual art with Coca-Cola, and pictures of people enjoying Coke (Facebook). For example the Facebook page has been actively promoting St. Patrick’s day. Such as advertising, sprite since its gree...
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...or consumers, general facts, and inspirational quotes. The crucial part I see on twitter is directly tweeting consumers who tweet them. They reply to consumers creating this two-way conversation, which helps the overall company in consumer loyalty. I also find that Coca-Cola doesn’t have a clear audience target. I find that social media is directed towards the younger generation, but Coke online marketing isn’t directed towards young or old. This also applies to not fully using all of their social networks to the greatest ability. I would recommend them using software that monitors activity of all their social media such as Argyle. This software, “Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you're already using” (argylesocial.com).
Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.
For that reason, those influencers are most likely going to be able to caption new Kellogg’s customers. Another additional way to think about could be organizing specific promoting events every other time about their top products, their offers, their new mobile app, and basically what involves Kellogg’s overall social media performance in order to make everything easier for their customers whenever they are purchasing their
74% of customers rely on social media to help them with potential purchases (Chignell, 2016). This stat alone shows how critical it is for companies to interact with customers online or they risk losing that customer to a competitor. Wendy's does a great job of interacting with customers as 95% of their tweets are in response to customer questions (Cipriani, 2017). By answering questions directly with customers over Twitter, it not only helps build relationships with customers, but it also helps market the Wendy's brand. Additionally, 53% of customers use social media to recommended products and companies to their followers (Chignell, 2016).
Social media have gained popularity in recent years as an advertising tool; businesses nowadays use social media to advertise their brands and products. Red Bull promotes on social media a particular life style concentrated on energy, sports and performance rather than their own product (Carlier, 2013). Red Bull has integrated different types of social media to reach out to their targeted market. It will be discovered later on what different types of social media tools and which media is the least effective for Red Bull to use.
p.38) and that in addition, “a brand personality can define a relationship between people.” (Aaker, 2014. p.37) To solve the issue, Twitter tried to come up with new things such as adding new features to shift the user’s attention but nothing has changed. Even though the company has added new features, “none of these have captured users’ imaginations, much less their interest”. Another problem the company is facing is high competition and low barriers to entry. Although “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage” (Trout, 2000. p.33), Twitter doesn’t really have a competitive advantage over its biggest competitor, namely Facebook, and doesn’t have any added value that would differentiate the company. The two conglomerates are known competitors in many aspects whether it's on the consumer front as well as in regards to technological advancements. On one hand, Facebook has been focusing its platform on video, as opposed to Twitter who is attempting to get on track in regards to what exactly it is they are offering their users. That being said, the company “Needs to have a brand vision” (Aaker, 2014. p.25). Twitter’s growth is not unimpressive whereby its looks strong even in comparison to
If you asked 10 followers on Twitter if they prefer Coke or Pepsi, 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca-Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project.
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.
The Pepsi Facebook is far more eye-catching than the Coca-Cola page and the Pepsi page allows the ability to link up with their app. Pepsi has far more videos posted to their wall with famous actors/athletes as their spokes people. Both Pepsi and Coca-Cola have significant activity from consumers writing and posting on their wall and creating that networking atmosphere between fellow consumers. I think the Coca-Cola page has more likes than the Pepsi Company because of the history. More people identify with how long Coca-Cola has been around and the nostalgic factor that the company
Social media is websites and applications that enable users to create and share content or to participate in social networking. Unlike mass media, social media has the ability to travel rapidly at high volume. Company background on the current use of social media: As of right now, Dominos is using social media solely for advertising. A promotion we heavily use is sales promotion emailing.
In accordance to social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that lead in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram. The most used platform by social media marketers was Facebook, which was leading the chart. Despite the decline in usage percentage for Facebook from 94% in 2013 to 93% in 2014 it still remains on top, Twitter also fell from 83% to 79%, Google+ gained 2% increase and also Instagram grew significantly from (28%) in 2014 to (36%) in
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
From organic social media audience reach to mobile ads, there are some vital information that demonstrate the most powerful and effective changes Facebook made for all type of brands in 2014, rolls down the most important
Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer.
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...