My Coke Rewards

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Coca-Cola Is Everything: SCM, CRM, ERP, Social Media, You Name It
Coca-Cola is one of the most recognizable brands in the world. Coca-Cola and its organization are striving to become more efficient through supply chain activities (Haag & Cummings, 2012). With a company as large as Coca-Cola, it is vital that across the organization to include the bottlers, streamline all processes and their software have the ability to talk with one another. Systems working together within the Coca-Cola empire equates to saving money (Haag & Cummings, 2012). Not only is getting all software standardized across the corporation, but Coca-Cola has expanded into the social media sector with over 32 million likes on its Facebook page. Coca-Cola uses its mycokerewards.com …show more content…

My Coke Rewards could see if you are more likely to buy more Coca-Cola products in the summer or fall for example. My Coke Rewards could gather what age demographic you are coming from, what gender, what region of the world you are purchasing products in. My Coke Rewards could use this information for customer relationship management activities because they can see what other products you are likely to purchase (Haag & Cummings, 2015). My Coke Rewards can track what type of Coca-Cola product you are purchasing, for example, are you purchasing soda or other healthier options such as tea. When you log on to the My Coke Rewards site, they can track what you have redeemed your points for and then see what other options they can offer you in order to get you to purchase more Coca-Cola …show more content…

The Pepsi Facebook is far more eye-catching than the Coca-Cola page and the Pepsi page allows the ability to link up with their app. Pepsi has far more videos posted to their wall with famous actors/athletes as their spokes people. Both Pepsi and Coca-Cola have significant activity from consumers writing and posting on their wall and creating that networking atmosphere between fellow consumers. I think the Coca-Cola page has more likes than the Pepsi Company because of the history. More people identify with how long Coca-Cola has been around and the nostalgic factor that the company

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