Comparison Of Coca-Cola Vs Pepsi

1007 Words3 Pages

Coca-Cola or Pepsi: Which Refreshes Your Thirst? There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers. Branding and advertisement …show more content…

Pepsi was introduced in 1893 by Caleb Bradham as “Brads Drink” which then was renamed to “Pepsi Cola” in 1898. There wasn’t many options for advertising in this era due television not being introduced into households till the late 1900’s. One of the first Pepsi Cola advertisements was a black and while flyer that had a few characters laughing and read “Whoope!!! Zoom!! Drink Pepsi-Cola” at an advertisement from Pepsi, the have bright blue, red, and white colors that pop and are eye catching. Comparing this ad with a current ad and modern technology, you can see that Pepsi’s marketing and advertising techniques have come a long way. Reviewing a recent Pepsi advertisement, you can see that they have made groundbreaking changes to their branding techniques. First I will I will note that their choices in colors (red, blue, and white) for their brand are not only eye popping, but in a way symbolize the colors of America. I am not sure if this was their intent but it sure does standout. Next, there slogan in the ad states “Help Kick Off The Pepsi Super Bowl Halftime Show”, this ad targets a very large group people because its directly relating to one of the biggest sports event which is Super …show more content…

Their advertising techniques set them apart as Coca-Cola still seems to market themselves as a “classic” company, and Pepsi seems to be more interested in modern methods market themselves. I am not discrediting anything that is classic, but as the world continues to grow and innovate we must move with it, if we continue to live in the past we will be left behind. Coca-Cola’s included image of Marilyn Monroe, a “classic” icon, and Pepsi’s included image of Beyoncé Knowles, a “modern” icon proves this point, which is why would Pepsi’s advertisement is more effective at attracting

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