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Coca cola and pepsi comparison
Report on comparative study between pepsi and coca cola
Coca cola and pepsi comparison
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Topic:
Why you should drink Coke over Pepsi.
General purpose: Persuade
Specific Purpose: To persuade and strengthen commitment on why people should drink Coke over Pepsi.
Thesis:
You should drink Coke over Pepsi because of its superior taste, advertisement, and the habits that come with being a Coca Cola drinker.
Issues: People might not drink soda. Someone might like a different type of soda. Someone might like both, Someone might only eat solid foods and think fluids are useless.
Main ideas: Taste, advertisement, Habits of Coke drinkers vs Pepsi drinkers.
Organizational Pattern:
Comparison and contrast
Presentation Outline
“Why you should drink Coke over Pepsi”
Introduction:
Attention-getter: When I was a younger I worked
Topic: Addiction to social media General Purpose: To persuade Specific purpose: To persuade my audience that social media is hurting us mentally and our social lives. Thesis: Social media can cause serious problems to you and your health, so we need to put addiction to social media to rest. I. Introduction A. Attention-getter: The ages of 55 and 64 year olds who use social media fell “worried or uncomfortable” when they can’t access any type of social media accounts (Wright, 2015).
Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
Water makes up 75% of human body. It is the most important ingredient in our bodies. Today many people ignore drinking water and concentrate more into the carbonated drinks. One of the main reasons I would think people drink more carbonated drinks (such as sodas and sport drinks) is because of the way a company hype up their products and use their marketing strategies to influence people into buying them. Many benefits come out of drinking water. First, it quenches one’s thirst much better than any carbonated drinks. Second, it keeps one’s skin clear and healthy looking. In addition, it protects the human body from several diseases. Many people choose drinking sodas and sports drinks than water because water does not have much of a taste and carbonated drinks are flavored and tasteful. I guess I am one of those people who has being caught on to the hype of the soda companies. I do not really drink much water I would say I barely drink two cups a day, but I know the how good water is for my body. So I am modifying my behavior by adding more water to my diet.
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share.
Soda is dangerous because the sugar is a huge amount. But i think we should love soda but try not to drink it that much. I think we should not put warning labels because people will get scared and will not buy the sugary product. Then companies would not be selling and would have to make the drinks healthier. So let's not put put hazard stickers on drinks
The purpose of this paper is to analyze the differences and similarities between soda and water, focusing on the taste, economic market, and nutritional value.
TABLE OF CONTENTS PAGE 4 – ABOUT THE AUTHOR PAGE 7 – CREDITS PAGE 10 - PREFACE PAGE 16 – CHAPTER 1 GOD GIVES US HIS WORD FOR US TO OVERCOME PAGE 27 – CHAPTER 2 GOD GIVES US HIS DELIVERANCE PAGE 33 – CHAPTER 3 GOD GIVES US HIS PATH FOR US TO WALK IN PAGE 53 – CHAPTER 4 GOD GIVES US HIS RESTORATION PAGE 64 – CHAPTER 5 GOD GIVES US LEVELS TO ATTAIN PAGE 73 – CHAPTER 6 THROUGH HIS WORD GOD GIVES US PRINCIPLES PAGE 80 – CHAPTER 7 GOD GIVES US HIS KNOWLEDGE AND WISDOM PAGE 85 – CHAPTER 8 GOD GIVES US PURPOSE OR ASSIGNMENTS PAGE 108 - CHAPTER 9 OUR DESTINY AND COVENANT PAGE 110 – CHAPTER 10 GOD GIVES US STEWARDSHIP AND INTEGRITY PAGE 121 – CHAPTER 11 GOD GIVES US HIS CHARACTER PAGE 128 – CHAPTER 12 GOD GIVES US HIS CREATION, THE EARTH PAGE 138 – CHAPTER 13 “GOD GIVES US THE ENDLESS BEAUTY OF OUR WOMEN” KJV Scripture quotations marked KJV are from the Holy Bible, King James Version (Authorized Version). First published in 1611. Quoted from the KJV Classic Reference Bible, Copyright © 1983 by The Zondervan Corporation.
Mountain Dew is made for a drink in the morning to wake you up and kick start your day. It is a sparkling drink with multiple different drinks and is has caffeine. If you were to drink one of these you would end up getting 80 calories, 20 grams of sugar, 100 percent of our daily vitamin c, 80 percent of our daily niacin, 80 percent of vitamin b6,92 mgs of caffeine. It was first made in the 1940s in Tennessee. You can have high blood pressure, diarrhea, and can make your heart race which leads to cardiac arrest. I would tell their parents that they are drinking it and it can make them have serious problems in the future. I think it can be legal for kids at least over the age of 13, but there would certain amount they can have a month by the
According to Harvard University School of Public Health, a typical 20 oz soda contains 65 grams of sugar, which translates to 15 to 18 teaspoons of sugar. This becomes relevant to us and largely our society because most of us know at least one person who consumes soda on a daily basis. This puts them at risk of developing major health complications. Recognizing and spreading awareness for these risks are important to me because I am currently working toward a degree in dietetics and nutrition with the ultimate goal of becoming a Registered Dietitian. Today I would like to convince you to cut soda intake due to various dangers associated with the regular consumption of soda.
The case study "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century" focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the Coke vs. Pepsi products which target similar groups of customers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. This analysis of the Cola Wars Continue case study will focus mainly on the profitability of the industry by carefully considering and analyzing the below questions. Why is the soft drink industry so profitable? Compare the economics of the concentrate business to the bottling business: Why is the profitability so different?
Garret Caltrider Mrs. Bauch Speech 18 May 2016 Do you think that students should have unhealthy, sugary drinks at their reach anytime of the day? Much controversy has occurred because of this topic because students want to drink soda in school even though it is not healthy for them. Today, I will try to persuade you to believe that pop should not be sold in high school.
In order for PepsiCo to be successful in selling Pepsi Platinum, the company must research the marketing community. The best way to create a strategic marketing plan is to understand the target market in the beverage and sports drink business. PepsiCo must ask, “What is the demographic of this market, what are psychographics and behaviors of the specific market that PepsiCo, in regards of selling this brand, desires to reach?” Understanding our customer needs, and competitors offerings will help PepsiCo create a strategically integrated marketing plan. The principal to any successful marketing strategy is to understand the customers and their needs. The ability to satisfy customers' needs better than the competitors, will first be, that PepsiCo build customer loyalty and increase sales (Business Link, 2007). Marketing research uses many methods to obtain its results. PepsiCo will use external census data and marketing survey data collected by outside marketing research firms, as a method of understanding customer wants and needs. Computer-aided methodologies will also be used to collect data on the competitors of PepsiCo such as Coca Cola, Jones Soda, and Mo...
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
It will resume in debating which soda taste the best, which brand looks the best, and which one will compete in bringing more income between the two sodas.We often have a Pepsi or a Coke when we are hanging out with our friends, or even just simply when watching the television. Sometimes we go in for the taste, sometimes for the sheer pleasure of gulping it down, and maybe due to its popularity, and yet some prefer to just have only one out of the other drink mostly (Kumar). Therefore, which side would you choose to be on, Coca-Cola or Pepsi? You