Persuasive Essay On Coke Vs Pepsi

Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.

The reason for the popular debate between Coke and Pepsi originates from their similar taste and colour; however there are some ingredients that separate them when contributing to your health. When comparing the original Pepsi and Coke side by side, Pepsi contains four more grams of sugar in forms of fructose, corn syrup

and table sugar (PEPSI) than Coke, producing a sweeter taste. The sweetness is mostly preferred by children, and people with a huge desire for sweets. Another ingredient that differentiates between the blue and red drinks is the citric acid which is also found in citric fruits. The consumption of citric acid helps to prevent kidney stones, growth of cancerous tumour cells, and helps with the regeneration of skin tissue or slows down the production of wrinkles. (Kukreti. “Why Citric Acid Is Essential For Your Body (& Who Should Avoid It”)). Pepsi is a great solution for those sugar cravings, while still advantageously contributing to your well-being.
Since the year Pepsi was invented (1898) till today, they have contributed to society by acquiring and collaborating with a total of 8 well known brands; some of which include Mountain dew, Starbucks, and Aquafina (A brief history of PepsiCo’s beverages).

Pepsi by all means, will not hesitate to when promoting their products and in fact, Pepsi has been spending over one billion dollars on advertisements, gaining thirty-four millions Facebook likes and two million Twitter followers (O’Brien. "Coca Cola vs. Pepsi: Comparing Sales, Earnings & More"). They also sponsor some of the famous American sports for instance, NFL (national football league), the NHL (national hockey league), and just recently, they have also replaced Coke, as a NBA sponsor (national basketball league) who was a major sponsor for two years in a row (Alesci, Rooney). Pepsi has a huge impact of today's generation and will not balk at anything to come to the

top.
In contrast to Pepsi's fruity and super sweet taste, Coke provides a warmer and sweet taste. Coke is made with less sugar; however it contains a higher level of carbonation which produces a fresh and crisper taste (Pepsi vs. Coke). Although the taste may be better to the average human, the content of phosphoric acid in the original Coke is higher than Pepsi's. (5 mg of phosphoric acid per oz in Coke, and 4.4 mg in Pepsi) (What Is in Coca-Cola?) (Phosphorus). This is a major disadvantage for the human body because it causes side effects such as teeth erosion, and kidney disease (Singleton). Coke may be better suited for those with a sweet tooth, compared to the cheery and bright sensation presented in Pepsi; however the effects may not be as desirable.
As America's number one carbonated soda Company, Coca Cola has also made a huge impact in society. As if Pepsi did not already have a lot of followers, Coke has a total of 92 billion likes on Facebook and nearly 3 million followers on Twitter (O’Brien). However, that does not come for free considering the fact that Coke spends at least 2 billion dollars on marketing and advertising; which is double the amount that Pepsi puts into advertising their products. Just like Pepsi, coke has also acquired and teamed up with some of the popular brands which include Sprite, Fanta, and Dasani. With this said about America's most favorable drink however, you would expect that most of Coke's acquired brands would outshine Pepsi's, yet that is not the case. As of 2014, the top ten brands are equally split from the red and blue side which demonstrates that Pepsi knows how to market well, without having to sacrifice as much money. (Top Ten drinks)
When comparing the two most dominate soda companies side by side, the drinks are not so similar after all. Although Pepsi may be sweeter, the ingredients such as citric acid do show some added benefits compared to the high content of phosphoric acid in Coke which has the opposite effect. Coke may also have more followers of social media, and spend more money on advertisements; however we can see in the comparison of which company markets their product better. Pepsi may appear to be second, yet they way Pepsi provides, and contributes to society makes it first.