Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Success of coca cola in advertisement
Background of Coca-Cola
Essay paper on the history of coca cola
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Success of coca cola in advertisement
The 1950s in America was a time that was peaceful; five years after winning World War II, America established themselves as a power country. Society was optimistic; soldiers were coming back from war to start their new jobs, families getting new homes and the baby boom is about to begin. American industries expanded and people began to get products that were not available to them during the war. Televisions were coming up in family households and becoming a main staple in America. Coca- Cola was in the golden age of their product. With growth of televisions in homes, Coca- Cola began making advertisements that featured relaxing, and being comfortable on the television, billboards and magazines which appealed to America. Even though America recently came out of war, America was headed into another one called the Cold War against the Soviet Union that lasted until the late 80’s. The 1950’s was a time of feel good in America and there are many reasons why it was including Coca- Cola, sports and breaking down racial barriers.
Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...
... middle of paper ...
...• The History of Coca-Cola: 1950's. (n.d.). Retrieved from http://iml.jou.ufl.edu/projects/spring08/Cantwell/20thcent/50.html
• Sports History 101: 1958 NFL Championship By The Numbers. (n.d.). Retrieved from http://www.pressboxonline.com/story/id/4537
• Sports in America in the 1950s | eHow. (n.d.). Retrieved from http://www.ehow.com/info_8238290_sports-america-1950s.html#page=0
• Media in the 1950s. (n.d.). Retrieved from http://library.thinkquest.org/27629/themes/media/md50s.html
• The History of Coca-Cola: 1950's. (n.d.). Retrieved from http://iml.jou.ufl.edu/projects/spring08/Cantwell/20thcent/50.html
• Sports History 101: 1958 NFL Championship By The Numbers. (n.d.). Retrieved from http://www.pressboxonline.com/story/id/4537
• Sports in America in the 1950s | eHow. (n.d.). Retrieved from http://www.ehow.com/info_8238290_sports-america-1950s.html#page=0
The early 1960s saw the expansion of television. The television had become a common household
From the outside, the 1950’s was a great time for America. Society revolved around the idea of America being a middle-class nation. Americans worshipped conformity, and materialism satisfied the need to conform. However, the prosperity of materialistic America hid the growing, numerous problems. Dissent in any way was not tolerated; all injustice was stifled by a fear of difference. In “Fifties Society,” Alan Brinkley discusses the truth of the era; that the fear of nonconformity was hidden by the seemingly prosperous middle-class nation. Brinkley argues the Beat movement and “feminine mystique” show that the people who did not fit in reveal the true colors of 1950’s society.
During the post WWII period in America, the face of the nation changed greatly under the presidency of Truman and Eisenhower. America underwent another era of good feelings as they thought themselves undefeatable and superior over the rest of the world. Communism was the American enemy and American sought to rid the world of it. Because of the extreme paranoia caused by Communism, conformity became an ideal way to distinguish American Culture from the rest. Conformity became a part of every American Life to a large extent. It became evident through the medium of culture, society and politics throughout the era of the 50s.
The 1950s saw a period of extensive contentment within postwar America. A majority of the population adapted to the modern suburban lifestyle that emerged within this time period. They bought houses, started families, got steady jobs, and watched the television while complacently submitting to the government. Although fairly monotonous, this sort of lifestyle was safe and secure many Americans were ready to sacrifice individuality for a sense of comfort. There was a minority, however, that did not quite accept this conservative conformity that had swept across the nation; some of these people took the shape of artists and writers. During the 1950s, what became known as the "Beat Generation" inspired the challenging of and rebelling against conventional America.
Society in America during the 1950’s was one that portrayed men and women in very different, but rigid roles. Women were housewives, secretaries, and mothers. Men were providers, war heroes, and businessmen. Television, newspapers and magazines played an important role as well in determining ways men and women should behave. Advertisements for real estate were designed to sell to the “All-American” family. For example; Dad would be the returned home veteran who is now running the company, Mom is an ideal housewife who works a couple days a week for extra vacation cash, little Billy likes baseball and his sister Susie plays with dolls. Houses designed with this type of family in mind would prove very effective in luring away many from the city to live in suburbs like this at a rapid pace. Most jobs in the work place were gender divided. Help-wanted ads placed in newspapers in the 1950’s were very gender biased as well. Some ads with attention getting headlines could have read: “Sales Girl,” and “Brides! Housewives!” Occupations offered to women at this time were very limiting.
The 1950s seemed like a perfect decade. The rise of suburbs outside cities led to an expansion of the middle class, thus allowing more Americans to enjoy the luxuries of life. The rise of these suburbs also allowed the middle class to buy houses with land that used to only be owned by more wealthy inhabitants. Towns like Levittown-one of the first suburbs- were divided in such a way that every house looked the same (“Family Structures”). Any imperfections were looked upon as unfavorable to the community as a whole. Due to these values, people today think of the 1950s as a clean cut and model decade. This is a simplistic perception because underneath the surface, events that took place outside the United States actually had a direct effect on our own country’s history. The rise of Communism in Russia struck fear into the hearts of the American people because it seemed to challenge their supposedly superior way of life.
The 1950’s were a great time and one main reason was because most people were happy with their lives because everything was going well. In the 1950’s most men had their wives , their kids, and their cars, and that was all they needed to survive. The economy of the 1950’s was a relatively stale period of time. Because it was much of an uneventful era, the economy did not experience any major problems or breakthroughs. The reasons everyone had jobs was because the economy was doing good. In the 50’s, Americans were able to enjoy a much higher standard of living because of higher paying jobs. With the United States producing half of the world’s goods, at that point, 60% of Americans were part of the middle class.
The 1960s counterculture was a cultural sensation which first began to take shape in the United States and from there on it spread throughout the rest of the west. It spread sometime in the early sixties to early seventies. The counterculture sensation began to catch on quickly and it eventually went on to become groundbreaking. Several components contributed in making the counterculture of the 1960s a unique era from the other opposition movements of the previous eras. The post-war baby boom created an unexceptional amount of youngsters who were an integral part of making the counterculture movement. As the 1960s continued worldwide tensions began to develop in societies in which people followed the same strategies as their elders used to regarding the war in Vietnam, race relations, human sexuality, women's rights, traditional modes of authority, experimentation with psychoactive drugs, and differing interpretations of the American Dream. Several new cultural forms arose which included the Beatles and parallel to it was the growth of the hippie culture. This led to the fast development of the youth culture in which change and experimentation were mainly highlighted. Many songwriters, singers and musical groups from the US and around the world made a major impact on the counterculture movement which included the likes of the Beatles. Basically, the 1960s counterculture grew from a convergence of events and issues which served as the main substances for the remarkable speedy change during the decade.
As World War Two came to a close, a new American culture was developing all across the United States. Families were moving away from crowded cities into spacious suburban towns to help create a better life for them during and after the baby boom of the post-war era. Teenagers were starting to become independent by listing to their own music and not wearing the same style of clothing as their parents. Aside from the progress of society that was made during this time period, many people still did not discuss controversial issues such as divorce and sexual relations between young people. While many historians regard the 1950s as a time of true conservatism at its finest, it could really be considered a time of true progression in the American way of life.
1. Explain why America became involved in conflict over Korea, and explain why this was a “limited war.”
Some may call it the “fabulous fifties,” but others call it a time of “tensions and insecurities.” Several people think back on the fifties and remember them as the “good old days,” while others think of it as a time of crisis and terror. Although Americans were faced with many hardships throughout the fifties, I think that the positive aspects such as the new technologies, growing economy, higher focus on education, and growing job opportunities of the era outnumber the negative aspects, such as racism that African Americans faced, and the changing roles of women, making the fifties an overall “happy” period in American history.
it sold three and a half million copies. By 1960 it was being read by
The Yalta Conference was attended by the three leaders, Premier Joseph Stalin of the Soviet Union, Prime Minister Winston Churchill of the United Kingdom, and President Franklin D. Roosevelt of the United States of America. As decided by the three leaders, Germany was to be split into four parts, with the last occupation zone being put under French control. In addition, Germany had to pay reparations to the Soviet Union “to compensate for 20 million Russian deaths” (Yalta, World). The conference concluded that Poland, Hungary, Bulgaria, Romania, Yugoslavia, and parts of Czechoslovakia would be independent and hold free elections. Stalin, however, insisted on future cooperation from these nations. As a preemptive move to dissuade any one nation from gaining excessive power, the United States suggested the establishment of a united force of nations. Other provision that were spoken about were how to stop Japan. The Soviet Union affirmed its intention to join the war against Japan.
The 1960s was crammed full of many impacting events and important figures. From Hitchcock releasing one of the greatest thrillers of all time, Psycho, to Marilyn Monroe’s untimely death, to the infamous Woodstock festival. This era changed history completely and made the United States think twice about its youth. Events of the 1960s are still impacting our country as we know it today. The sudden pull from the conservative ‘50s changed America’s views on all aspects of life, including fashion, entertainment, and lifestyles.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.