Pepsi or Coca Cola, which would you choose from? Both brands have very persuasive ads, so it makes it hard to choose from. Pepsi was invented on August 28, 1898 by the name of the man Caleb Bradham. Coca Cola was invented by Doctor John Pemberton on May, 1886. Although, Pepsi and Coca Cola may be different they also have their similarities. Both brands are, and have been competing to be the global number one cola. I have gathered up information on a couple ads to tell you about the brands competition, similarities, and differences. In Pepsi’s first ad logos was used very strong, but the least and weakest used was ethos and pathos. Coca Colas ad was similar, logos was used the best and strongest, and pathos and ethos was used the …show more content…
The background scenery, its outside and it’s dark and gloomy. There are hundreds of Pepsi cans, and only one Coca Cola can and a Coca Cola bottle. In this scene, it’s like they are going to war, the Pepsi cans holding down the Coca Cola bottle and fighting the Coca Cola can. Coca Cola’s catchy quote in this commercial is “they may steal our bottle, but they can’t steal our taste”. The strongest use of rhetorical appeal in this commercial, is pathos. In this commercial, this is giving the audience a kind of exciting rush. The one Coca Cola can ending up fighting off hundreds of Pepsi cans, this gives the audience more confidence in purchasing Coca Cola. Who wouldn’t want the stronger product? If there was hundreds of Coca Cola cans fighting the Pepsi cans it wouldn’t be as exciting. They used one Coca Cola can to look better and stronger than the hundreds of Pepsi cans. Ethos is the second strongest use in this commercial. At the end of the commercial the Coca Cola can ends up saving the Coca Cola bottle, and drinks it. This is a major character appeal, a product drinking itself. This is persuading the audience to go for the more delightful looking product, thus Coca Cola. Although, there is no one famous in the commercial it’s a war like scene so this is also a character appeal, as …show more content…
There is no form of data or anything to back up that Coca Cola is the better product. The only form of logos used is the quote that Coca Cola uses “they may steal our bottle, but they can’t steal our taste”. This is not giving any statistics, but Coca Cola is giving itself credibility by using that statement. Although, they are giving credibility to itself they aren’t giving any information to back up and give there statement support. Pepsi and Coca Cola may seem different, they are more similar than people can assume. Both ads are appealing to audiences of all ages, besides little kids. In the Pepsi ad, is such a simple vibe but gives a lot of meaning. In the Coca Cola commercial, is a war scene this appeals to an audience of all age groups. Both advertisements uses pathos as the strongest, and ethos and logos as the weakest use of rhetorical appeal. Even though the products may be very different, they both have and are competing to be number one in the
Brand recognition is important for both companies. Coca Cola uses white text on a red background, with the font being classical and the wording being quite bold. Using red symbolises love and loyalty, something that the corporation obviously wants in order for people to buy the product again and again. Benetton for their logo uses a dark green box, with the words 'THE UNITED COLORS OF BENETTON' in white text inside. This is the logo that is invariably placed in all of Toscani's work. The look of the logo is very modern and fashionable to reflect the style of the clothing they sell. Green also represents 'go', which is not unlike a traffic light that indicates that you respond to signals that the poster is showing. In the handcuff poster, the logo is in the top-right corner, and in terms of narrative flow, would be seen second after seeing the handcuffs and the linked hands. In the coca cola poster, it would be seen first because it is a t the top and in the centre.
The diet coke commercial uses pathos to persuade us. It's using pathos by showing a famous person to convince you. But in reality, Taylor swift doesn't drink diet coke when writing one of her songs. Sensodyne toothpaste commercial uses logos to make you think a little more logical. It makes you think more by showing a ¨dentist¨ to convince you that what he's saying is really true. The commercial wants you to think its trustable just because its a dentist so you could buy it to cure sensitive teeth.
Coca-Cola is no stranger to unique and creative advertisements. Over the past years, Coca-Cola has replaced their well-known logo with popular names. By personalizing their products, Coca-Cola has appealed to a larger range of consumers. One commercial I have watched on television is the ‘Share a Coke: Break the Ice” Coca-Cola commercial. The commercial includes two young people meeting and breaking the ice by sharing a coke with their names on it. I believe Coca-Cola is trying to send the message of sharing a coke with others. This commercial does not have a lot of speaking but the body language is very strong. This makes viewers feel excited and curious to see what will happen. I find this commercial to be very effective. The idea to have names on the bottles is very creative. If I were to see my name on a bottle, I would defiantly want to purchase the
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
Although the ad lacked enough material for it to be eye catching, the ad itself was not confusing. It presented its product, messages, and color in a precise fashion. Coca Cola purposely chose black, red and gray to appeal to both men and women. The fact that the ad is aiming to include everybody is a solid point. The diet coke ad also managed to fit in Ethos, Pathos, and Logos within its ad. To cap it off the ad hid arrows with font, positioned the bottle to point to the top, and also managed to add a taunting factor to bring in audiences. It was an ingenious way to hide everything behind a simple non-moving picture. And who knows there might be more things lurking in the same ad. In fact, companies are always hiding several messages behind their advertisements. Just remember the art of advertising is sneaky and there is always something behind the
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.
The “rock and roller cola wars” refers to the battle for supremacy in the market share between the Coca-Cola Company and PepsiCo since the 1980s. Both of the companies hired musicians and celebrities to promote their drinks in TV commercials. Paula Abdul, a 18-year-old girl who is rising to prominence as a highly sought-after choreographer at the height of the music video era, appeared on the face of Coke. While Pepsi had Michael Jackson, who became a dominant figure in popular culture for over four decades.
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
According to Tom Pirko, who runs a beverage consulting company in Los Angeles called Bev Mark, figured that there are two reasons Pepsi decided to bring out this Crystal Pepsi product (Pepsi Product ‘Crystal Pepsi’ is Clear, 1992). The first reason was due to competition with Coca-Cola whereby this new idea was intended to obtain a great deal of attention from the market. PepsiCo has been head-to-head positioning with Coca-Cola for many years and thus, they were considering differentiation positioning to expand their business.
The executives' solution was Pepsi Blue, which consisted of a futuristically-designed logo for cans, bottles, vending machines, trucks, etc.; an advertising campaign gleaning borrowed interest from celebrity endorsers; and unique, high-exposure sports and event sponsorships to position the brand among teenage consumers.
Founded in 1885, the visual analysis of the “Evolution of Dr. Pepper” is trying to get the same customers to keep going back and buying their product as Dr. Pepper promotes their own type of “evolution”. The colors and patterns of the red and white ad brings back the popularity of Dr. Pepper so they will continue on the tradition of their “evolution”. The “Evolution of Dr. Pepper” has various repetition of the white and red color scheme. The red and white color scheme promotes their brand as those colors are Dr. Pepper’s brand, which stands out to maybe new Dr. Pepper fans and also to the old and present Dr. Pepper fans. Dr. Pepper has grown to fit more into this generation by it’s popularity and more kids are getting grown to it.
Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer.
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable