Pepsi or Coca Cola, which would you choose from? Both brands have very persuasive ads, so it makes it hard to choose from. Pepsi was invented on August 28, 1898 by the name of the man Caleb Bradham. Coca Cola was invented by Doctor John Pemberton on May, 1886. Although, Pepsi and Coca Cola may be different they also have their similarities. Both brands are, and have been competing to be the global number one cola. I have gathered up information on a couple ads to tell you about the brands competition, similarities, and differences. In Pepsi’s first ad logos was used very strong, but the least and weakest used was ethos and pathos. Coca Colas ad was similar, logos was used the best and strongest, and pathos and ethos was used the …show more content…
The background scenery, its outside and it’s dark and gloomy. There are hundreds of Pepsi cans, and only one Coca Cola can and a Coca Cola bottle. In this scene, it’s like they are going to war, the Pepsi cans holding down the Coca Cola bottle and fighting the Coca Cola can. Coca Cola’s catchy quote in this commercial is “they may steal our bottle, but they can’t steal our taste”. The strongest use of rhetorical appeal in this commercial, is pathos. In this commercial, this is giving the audience a kind of exciting rush. The one Coca Cola can ending up fighting off hundreds of Pepsi cans, this gives the audience more confidence in purchasing Coca Cola. Who wouldn’t want the stronger product? If there was hundreds of Coca Cola cans fighting the Pepsi cans it wouldn’t be as exciting. They used one Coca Cola can to look better and stronger than the hundreds of Pepsi cans. Ethos is the second strongest use in this commercial. At the end of the commercial the Coca Cola can ends up saving the Coca Cola bottle, and drinks it. This is a major character appeal, a product drinking itself. This is persuading the audience to go for the more delightful looking product, thus Coca Cola. Although, there is no one famous in the commercial it’s a war like scene so this is also a character appeal, as …show more content…
There is no form of data or anything to back up that Coca Cola is the better product. The only form of logos used is the quote that Coca Cola uses “they may steal our bottle, but they can’t steal our taste”. This is not giving any statistics, but Coca Cola is giving itself credibility by using that statement. Although, they are giving credibility to itself they aren’t giving any information to back up and give there statement support. Pepsi and Coca Cola may seem different, they are more similar than people can assume. Both ads are appealing to audiences of all ages, besides little kids. In the Pepsi ad, is such a simple vibe but gives a lot of meaning. In the Coca Cola commercial, is a war scene this appeals to an audience of all age groups. Both advertisements uses pathos as the strongest, and ethos and logos as the weakest use of rhetorical appeal. Even though the products may be very different, they both have and are competing to be number one in the
Brand recognition is important for both companies. Coca Cola uses white text on a red background, with the font being classical and the wording being quite bold. Using red symbolises love and loyalty, something that the corporation obviously wants in order for people to buy the product again and again. Benetton for their logo uses a dark green box, with the words 'THE UNITED COLORS OF BENETTON' in white text inside. This is the logo that is invariably placed in all of Toscani's work. The look of the logo is very modern and fashionable to reflect the style of the clothing they sell. Green also represents 'go', which is not unlike a traffic light that indicates that you respond to signals that the poster is showing. In the handcuff poster, the logo is in the top-right corner, and in terms of narrative flow, would be seen second after seeing the handcuffs and the linked hands. In the coca cola poster, it would be seen first because it is a t the top and in the centre.
Coca-Cola is no stranger to unique and creative advertisements. Over the past years, Coca-Cola has replaced their well-known logo with popular names. By personalizing their products, Coca-Cola has appealed to a larger range of consumers. One commercial I have watched on television is the ‘Share a Coke: Break the Ice” Coca-Cola commercial. The commercial includes two young people meeting and breaking the ice by sharing a coke with their names on it. I believe Coca-Cola is trying to send the message of sharing a coke with others. This commercial does not have a lot of speaking but the body language is very strong. This makes viewers feel excited and curious to see what will happen. I find this commercial to be very effective. The idea to have names on the bottles is very creative. If I were to see my name on a bottle, I would defiantly want to purchase the
Although the ad lacked enough material for it to be eye catching, the ad itself was not confusing. It presented its product, messages, and color in a precise fashion. Coca Cola purposely chose black, red and gray to appeal to both men and women. The fact that the ad is aiming to include everybody is a solid point. The diet coke ad also managed to fit in Ethos, Pathos, and Logos within its ad. To cap it off the ad hid arrows with font, positioned the bottle to point to the top, and also managed to add a taunting factor to bring in audiences. It was an ingenious way to hide everything behind a simple non-moving picture. And who knows there might be more things lurking in the same ad. In fact, companies are always hiding several messages behind their advertisements. Just remember the art of advertising is sneaky and there is always something behind the
The “rock and roller cola wars” refers to the battle for supremacy in the market share between the Coca-Cola Company and PepsiCo since the 1980s. Both of the companies hired musicians and celebrities to promote their drinks in TV commercials. Paula Abdul, a 18-year-old girl who is rising to prominence as a highly sought-after choreographer at the height of the music video era, appeared on the face of Coke. While Pepsi had Michael Jackson, who became a dominant figure in popular culture for over four decades.
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
The diet coke commercial uses pathos to persuade us. It's using pathos by showing a famous person to convince you. But in reality, Taylor swift doesn't drink diet coke when writing one of her songs. Sensodyne toothpaste commercial uses logos to make you think a little more logical. It makes you think more by showing a ¨dentist¨ to convince you that what he's saying is really true. The commercial wants you to think its trustable just because its a dentist so you could buy it to cure sensitive teeth.
Founded in 1885, the visual analysis of the “Evolution of Dr. Pepper” is trying to get the same customers to keep going back and buying their product as Dr. Pepper promotes their own type of “evolution”. The colors and patterns of the red and white ad brings back the popularity of Dr. Pepper so they will continue on the tradition of their “evolution”. The “Evolution of Dr. Pepper” has various repetition of the white and red color scheme. The red and white color scheme promotes their brand as those colors are Dr. Pepper’s brand, which stands out to maybe new Dr. Pepper fans and also to the old and present Dr. Pepper fans. Dr. Pepper has grown to fit more into this generation by it’s popularity and more kids are getting grown to it.
1975 heralded the Pepsi Challenge', a landmark marketing strategy, which convinced millions of consumers that the taste of Pepsi was superior to Coke. Simultaneously, Pepsi Light, with a distinctive lemon taste, was introduced as an alternative to traditional diet colas. In 1983 Coke launched aspartame/saccharin blend Diet Coke. In response in 1989 Pepsi-Cola introduced an exciting new flavor, Wild Cherry Pepsi. Thus Diet Pepsi's 'The Other Challenge' campaign was based around a 54-46% lead over Diet Coke in independently researched taste tests in Australia. It was only in 1996 that Pepsi unveiled a revolutionary 'blue' look worldwide 'to transform the image and attitude' of one of the world's best-known brands. 'Pepsi Blue represents a quantum leap into the future and redefines how the Cola Wars will be fought and won in the 21st Century.'
The commercial emphasizes the logical truth of America by showing that this is a country contains many different people, with different races, religions, and ethnicities. People from different countries immigrate to America for many different reasons, and when they do, they become parts of the American citizens. As a global corporation, Coca-Cola is very smart to recognize that there are people from different countries in America, and appeal to everyone in America instead of just the U.S.-born Americans. By broadcasting this commercial, Coca-Cola wants to relay the massage that anyone is as important as others and want to bring everyone together through their products. Also,
This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable
According to Tom Pirko, who runs a beverage consulting company in Los Angeles called Bev Mark, figured that there are two reasons Pepsi decided to bring out this Crystal Pepsi product (Pepsi Product ‘Crystal Pepsi’ is Clear, 1992). The first reason was due to competition with Coca-Cola whereby this new idea was intended to obtain a great deal of attention from the market. PepsiCo has been head-to-head positioning with Coca-Cola for many years and thus, they were considering differentiation positioning to expand their business.
The executives' solution was Pepsi Blue, which consisted of a futuristically-designed logo for cans, bottles, vending machines, trucks, etc.; an advertising campaign gleaning borrowed interest from celebrity endorsers; and unique, high-exposure sports and event sponsorships to position the brand among teenage consumers.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer.