Diet Coke Rhetorical Analysis

334 Words1 Page
bulb-icon

Recommended: Pathos being effective

The diet coke commercial uses pathos to persuade us. It's using pathos by showing a famous person to convince you. But in reality, Taylor swift doesn't drink diet coke when writing one of her songs. Sensodyne toothpaste commercial uses logos to make you think a little more logical. It makes you think more by showing a ¨dentist¨ to convince you that what he's saying is really true. The commercial wants you to think its trustable just because its a dentist so you could buy it to cure sensitive teeth.
The Diet Coke commercial introduces Diet Coke in a practical way. It shows her drinking and enjoying her coke while writing a song. But, she wasn't really drinking it while she wrote the song 22. The commercial wants you to believe that diet coke

Show More
Related

  • Rhetorical Analysis For Reese's

    1454 Words  | 3 Pages

    Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the

    Read More

  • A Rhetorical Analysis Of Reese's Flavor

    471 Words  | 1 Pages

    “Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.

    Read More

  • Mcdonalds Rhetorical Analysis

    831 Words  | 2 Pages

    This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.

    Read More

  • How To Write A Rhetorical Analysis Of Toothpaste

    803 Words  | 2 Pages

    Popular brands and companies typically rely heavily on brand names to unfairly convince people to buy their specific product, even though another brand would likely work almost the same. In order to do this, those companies use many elements of ethos, but they also attempt to establish the superiority of their brand with logos and pathos. In the commercial, “Colgate Dentist DRTV,” the brand attempts to persuade consumers to buy Colgate Total toothpaste by presenting their name and relatable women, followed by attractive visuals, but ultimately the advertisement fails to provide enough logic to convince a well-informed audience that it truly matters which brand of toothpaste they buy, and that Colgate is better than any

    Read More

  • Rhetorical Analysis Of Food Inc

    728 Words  | 2 Pages

    The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought

    Read More

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.

    Read More

  • Analysis on Re-Think Commerical

    653 Words  | 2 Pages

    This commercial contains both ethos and pathos. Credibility is another word for ethos; it is the use of reputation, experience, and values of the author or an expert to support claims (Johnson-Sheehan 147). Ethos in the commercial is shown at the end. The last frame is the start living healthy and Department of Health logo, which makes this commercial credible. Pathos are emotion, the text uses feelings desires, or fears to influence the reader. The pathos in this commercial is at the beginning. A beverage can gets opened and poured into a cup. What comes out is orange junk and leaves you thinking, what! Where's the soda/juice? This made me feel disgusted because in actuality, the orange junk is in comparison to how much sugar soda/juice can contain. The second pathos is shown when the actor drank the cup of orange junk. Those made me feel even more disgusted and not want to drink soda again! The third pathos is shown towards the end of the commercial, showing the healthier choice, water.

    Read More

  • Rhetorical Analysis Of Nabisco's Oreo Commerical

    491 Words  | 1 Pages

    Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.

    Read More

  • Obesity: Rhetorical Analysis

    713 Words  | 2 Pages

    This is an essay written in the MIT Sloan Management Review that presents the correlation between businesses and the issue of obesity in order to persuade businesses to take action in regards to preventing the issue. Therefore, its target audience is anyone who currently works in business or plans to do so in the future. In this review, the author begins by citing four internal and external reasons for which businesses should care about obesity: self-preservation, public criticism, employee productivity, and opportunity. The author proceeds by providing an idea as to how businesses can assist in reversing the trend. In order to do so, he analyzes what he considers to be the two sides of the obesity problem: physical activity and food consumption.

    Read More

  • Budweiser Rhetorical Analysis Essay

    691 Words  | 2 Pages

    Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking

    Read More

  • A Rhetorical Analysis Of The Pepsico Campaign

    539 Words  | 2 Pages

    PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we

    Read More

  • Pepsi Rhetorical Analysis

    1008 Words  | 3 Pages

    The second commercial also uses pathos because of its ability to make viewers happy and give them a new sense of creativity. The little boy seen in the video walks into Jackson's dressing room trying on much of his clothing including a fedora hat, like Jackson in the video wore, he throws it in the air, imagining that he is a megastar performing in front of thousands of people. Viewers who then see the commercial will think that if they buy Pepsi they will have the imagination to be whoever they want to

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the

    Read More

  • A Rhetorical Analysis Of Junk Food

    692 Words  | 2 Pages

    David Robson unites chocolate lovers and ecologists alike with his article asking if junk food is better than healthy food for the environment. He researches the carbon footprint for the production of one hundred calories of food. He doesn’t include any macromolecules in his research, his research is aimed purely at measuring the ratio between carbon dioxide production and calories. Regrettably he reminds readers that this is not an excuse for a root canal, but a thought to keep in the back of our minds when we consider a well-balanced diet (Robson, David). The general field of study his article best represents is Ecology. It relates to the information covered in the textbook and this course through metabolism and ecosystems.

    Read More

  • Analysis Of Diet Coke

    1050 Words  | 3 Pages

    This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market

    Read More

More about Diet Coke Rhetorical Analysis

Open Document