Reasons for moving to direct marketing and the objectives of the
marketer.
There are a lot of benefits the T-Mobile can get from using direct
marketing and its techniques. If the direct marketing programme is in
place then the opportunities of the business progressing are very
high.
The first objective of using direct marketing is to have customer
retention and activation as well as recognising that the best way for
a company to improve is by keeping its existing customers. This
objective is very important. The direct marketing activities help this
objective by reinforcing the original buying decision and then by
building the relationship that is good with customers step by step.
Along this process are when you get the customers to repeat the
purchase of a mobile phone or any other products like hands free, car
chargers and many other services provided by T-Mobile like texting
etc. There is need to have an effective relationship with customers
and direct marketing does that by setting up a marketing database.
With today’s technical advances it is becoming easy for businesses to
take full advantage of an effective database management and marketing
strategy.
The other objective is that of increasing revenue. If you have a solid
relationship with your customers, you will encourage T-Mobile
customers to buy better and even more expensive phone as well as
persuading them to use as many services provided as possible. This
will increase the revenue of the company and also benefiting the
customers. The chances of the company to retain customers are if they
buy more services and handsets and also will increase sales.
The other objective is that of achieving cross- selling. This is
persuading customers to buy the products of T-Mobile over a large
range of products. The chances of the T-Mobile company to have of
retaining its customers is through the customers buying more and
different range of products offered by the company.
The other objective of the T-Mobile is getting the customers that had
defected to other mobile networks back. The T-Mobile company has a
number of competitors for example, O2, Orange, Vodafone, Virgin and as
the mobile industry is very competitive T-Mobile has lost some of its
customers so it is very important to have direct marketing activities
that will help in getting those customers back. This can happen if the
company extents its promotions to the apsed customers. This will
provide a very high response rate because the past customers will be
re-active again and if that direct marketing continue being like that
then it proves the success of the company.
The other objective of the direct marketing techniques is through
Branding/Promotion – AT&T is leading to be the only telecommunication company their customers need by connecting people better than anyone else.
The accountants in this case who faced ethical dilemmas were Russell Smith, Cardillo’s controller, Helen Shepherd, Touche Ross audit partner, Roger Shlonsky, KMG audit partner, and audit subordinates of both Shepherd and Shlonsky. First, Smith received a request from the company’s attorney, Riley, to sign an affidavit regarding the nature of a transaction with United Airlines, which he knew to be recorded incorrectly. Russell was aware that signing this affidavid would result in a misrepresentation of Cardillo’s revenue. Each of the auditors faced ethical dilemmas when pressured by key executives of Cardillo, including the COO, CEO and vice president of finance, to accept the adjusting entry as booked correctly. Without further investigation of this transaction, the auditors would have violated professional standards of integrity and ethical requirements if they had accepted Cardillo’s explanations for the “secret” transaction with United Airlines.
Thirteen years ago, the biggest energy company in the world experienced the biggest accounting scandal of the century. The company was called Enron and was doing very well in business but unfortunately, after many bad decisions were made by the executives of the company, Enron went bankrupt. The executives of Enron were essentially gamblers in the stock market. They took terrible risks and misreported their financial standings in order to encourage people to invest in their stocks. When the stocks crashed in 2001, these people fell victim to the lies and misleading information that Enron reported. Finally, Enron had reached the point of no return and was bankrupt. Arthur Andersen was a company that had a significant role in Enron’s collapse.
It was discovered that Enron’s stated financial condition was prolonged by established, inventively, and methodically planned accounting fraud at the end of 2001. It has been since called the Enron scandal. Enron has subsequently become a popular example of deliberate corporate corruption and fraud. This scandal
Founder/ CEO/ Chairman of Waste Management, Dean L. Buntrock with the help of some executives reported $1.7 billion in fake earnings. However, this could not have been accomplished without the assistance of their auditing firm, Arthur Andersen.
As a way to adapt our organization to the changing community environment, Foodies Forward will strive to keep up to date with new developments and practices regarding food security issues, integrating them into our program. We intend to collaborate with a variety of similar organizations in an effort to create innovative practices that can better these underserved communities in Austin. Our continuation and expansion of cooking classes to other schools and service providers will offer a unique chance to continually improve food security issues.
Many studies demonstrated how traditional ethical settings led to the unethical behavior and financial scandals of Enron, WorldCom, and Arthur Andersen. Satava, Caldwell, and Richards (2006) studied profiles of firms that included the accounting fraud. The researchers demonstrated the gap between constituted rules and its implementation in practice using the Enron and Arthur Andersen example (p. 271). The accounting profession has to possess the truthfulness and completeness of financial statements. The investors make their decisions relying upon the auditor’s conclusion. Therefore, auditors are considered with the highest integrity and public trust. Unfortunately, the example of Enron and Arthur Andersen demonstrates the fundamental problem
This week in my exploration of food, I dove into the Small town of Hartford, Kansas. I visited with an old friend, and culinary expert, James Fairly. His cooking career began after high school when he picked up a part-time job flipping burgers for cash. What started out as a seemingly dead-end job soon grew into a career. In his twenties, he bought a small diner and nursed it into one of America's top-rated restaurants. Now retired in Hartford, Kansas, he lives a quiet life enjoying small town cuisine.
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.
... signage and prohibited areas in case of chaos/evacuation and privacy respectively. Risk management would be handled from within the staff that has their certificates and training in the field and knows protocols to follow in those situations.
In the end, death is a concrete option for those who are suffering and do not see living life as an option any longer. Many see euthanasia as inhumane and religiously erroneous, but we must view this decision from the eyes of the suffering patient. The rights we are given and promised should include the right to death, in the event that it will do more good than harm to the individual. Due to such reasons, euthanasia should be legalized and deemed one of the matters that the government does not have a hand in.
With the persisting issue of fraud in the discipline of accounting, a solution must be established. The government has stepped in and put in place regulations and laws that are meant to eliminate accounting fraud. One of the many laws set in place was Considerations of Fraud in a Financial Statement Audit which gave U.S. auditors expanded guidance for detecting fraud. Another major government implication is the Surbanes-Oxely Act which established the Public Company Accounting Oversight Board or PCAOB for short. It’s intended to “protect the interests of investors and further the public interest in the preparation of informative, fair, and independent audit reports”. In the article Current Trends in Fraud and its Detection “to provide more than reasonable assurance that financial statement fraud is not being committed, fraud audits rather than GAAS audits need to be performed”. A third party of CPA’s will come in and perform an audit on the company to e...
Is a term that refers to strategies and technologies that companies use to manage and analyze customer interaction and data throughout the customer’s life cycle, with the goal of improving business relationships with customers that assure customer intimacy. This technology has been widely embraced throughout the business world.