Social computing refers to the intersection of social behavior and computational systems. It is the collaborative and interactive aspect of online behavior of different people communicating together- not in isolation as in one on one chat. Social computing in an organization can empower and motivate employees and as a result create benefits for the business. For example the use of customer relationship management, enterprise resource planning systems among others. Therefore businesses can use social computing to get closer and intimate with their customers, suppliers and hence promote their brands at a lesser cost. Social computing enhances customer relationship management because it allows a business to follow public opinion its brand and respond quickly to customer issues and this increase customer satisfaction and loyalty as well as placing the firm in a better place as far as competition is concerned because of proper customer service delivery social computing elements include wikis, blogs, twitter and instant messaging.
Social computing has to do with computations carried out by groups of people for instance in collaborative filtering, online auctions, prediction markets and reputation systems.
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
In Kenya, the idea of social computing is used to do business in various ways in fields such as the film industry which has undergone transformation and is being even advertised on face book and interested parties can easily express their interested across that social network and their requests a...
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...re optic cable systems will provide African retail carriers with equal and open access to inexpensive bandwidth, removing the international infrastructure bottleneck as well as supporting East and Southern African economic growth.
All forms of commerce will benefit from fibre optic connectivity as it will lower the cost of communication, which is a vital part of any business. New opportunity for the growth of the data market will emerge as cheaper bandwidth should translate to more users.
There is also the sale of shares in the Nairobi Stock Exchange online which makes the process faster and more convenient to those who want to buy and shares since the process is managed online. This saves time and money while reducing information search costs.
Works Cited
Kenyon b. de Greene (1973).Socio-technical Systems
Enid Mumford (1985): Socio-technical Systems Design
Like a lot inventions in the past two centuries, modern fibre optic cable was created for military uses. The manager for Copper Cable and Wire at the US Army Signal Corps was getting more displeased with the amount of signal loss that was due to copper cable.
The cable markets industry is heavily saturated with providers of video, data, and voice services. Comcast has built its core business on fiber optic cables; once a sustainable competitive advantage, but now may be a hindrance. As technology improves, customers are now using more bandwidth than ever to power the latest video and Internet services. Comcast is uniquely positioned within the cable markets industry because of its strong alliances, economies of scale, and strategic expansion efforts, true key success factors.
The increased interest of social media usage has led numbers of company and business to provide new experiences for their customer to leverage media platforms to make more efficient and effective purchases (Rad, 2010). In addition, the emergences of Web 2.0 technologies are dramatically changing the web collaboration concepts, which made the web more social and interconnected. The aforementioned phenomenon is called “social commerce”. It is a subset of electronic commerce, which utilize social media, or online media that support interaction and user contributions to enhance the online purchase experience.
The economic problem was that WorldCom had a vast supply in telecommunications capacity that emerged in the 1990s, as the industry rushed to build fibre optic networks and other infrastructure based on overly optimistic projections of Internet growth (Lyke and Jickling, 2002)
Fiber optics is a new technology that uses rays of light instead of electricity to transmit information over optical fibers at very high speeds. The optical fibers are usually thin strands of glass that are combined into cables and used to send information and computer data in the form of pulses of light. The optical fibers provide much clearer transmission than conventional copper cable and satellite links. The world market for optical fiber continues to grow rapidly, with shipments increasing 14 percent from an estimated 7.0 million kilometers of fiber in 1990 to approximately 8.0 million in 1991. The demand for multimode fiber is predicted to continue to expand through the mid-1990s, with some market analysts indicating that 15 to 20 percent annual growth over the next three years is reasonable. Strong demand is expected for singlemode and multimode fiber to be used in cables for local area networks, telecommunications, cable television (CATV), and transoceanic fiber-optic systems.
Throughout time, speed and efficiency in the telecommunications industry has progressed at a rapid pace due to fiber optic technology. In 1979, AT&T revolutionized the telecommunications industry by producing a medium for data transmission which used light, called fiber optic cable. This medium created a bandwidth of 44.736 Mbps and could multiplex 672 trunk circuits onto one fiber (Cole, 2000). However, this invention was only the beginning of a great addition to telecommunications, one that would change the industry forever.
o Intramodal competition exists among a very few number of wireline broadband providers that serve business customers at various business districts. o Competition between these broadband network providers and a number of independent application service providers. • The most important thing that might affect the above areas is the entry of a third party broadband network to compete with the broadband networks of the local telephone company and the cable operators. • Also, several cable operators wanted to take complete charge of the home wireless services and they did so by banning the various Wi-Fi equipment.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media refers to the sharing of information among people in a networked environment. It is concerned with the creation of virtual communities where members interact electronically through ICT platforms. People can share videos, photographs and different forms of communication through social media facilities. Advancement in information communication technology has fueled the development of social media networking. Evolution of mobile computing and development of internet-enabled mobile phones has catalyzed the development of social media networking (Davis and Linda 101). Social media seems to be a substitute to corporate media also known as industrial media, which have been largely used to convey information to large volumes of people. Various factors make social media different from corporate media.
“Social software is the integration of communication and collaboration technologies that allow people to meet, interact and share ideas, artefacts and interests with each other.( Aelita,1)” Social software technologies include email, wikis, blogs, and knowledge sharing functions such as collaborative editing and document management. Some social tools also integrate real-time features, including instant messaging and web conferencing with voice and video. (See Table 1)
Ch 6 Business products- used to manufacture other products, become part of another product, aid the normal operations of an organization, are aquired for resale without change in form. Internet Marketing opportunities- increase efficiency, reduce cost, improve customer service, create 1to1 relationships, introduce new products, expand markets. Benefits of marketing on the net- lower prices, greater selection of products and vendors, access to customer and product sales data, around the clock ordering and customer service, lower cost, customized products.
Neither digitization nor fibre optics is new. But it was only this year that America’s two biggest cable-TV owners, TCI and Time Warner , said they would spend $2 billion and $5 billion respectively to deploy both technologies in their systems, which together serve a third of America’s 60m cable homes.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
Social networks began to enter mainstream use between 2003 and 2004, when web sites such as Myspace, Facebook and LinkedIn were launched. Around this same time the process of podcasting was introduced and image sharing sites such as Flickr let pe...
Social Network websites give choice to user to publish contents or make his profile visible to network that creates possibilities to interact with other users .These purposes can be easily implemented by the advancement in the knowledge of Informatics. The number of Social networking service providers has been rising for the last decade, focusing on services for regional user groups or on services for users with particular interests. These interests may be based on relationships or motivations e.g. religious, political, commotions, protests, focused discussions and seminars, etc Tools like MySpace, Facebook, LinkedIn, YouTube, BlogSpot, etc got an increasing popularity with internet users where they can create profile/web-links, publish their own contents and share information like contacts, multimedia, blogs, etc. with other users on networks.