SWOT Analysis of Optical Fiber Corporation

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Optical Fiber Corporation

SWOT ANALYSIS

Environment

Fiber optics is a new technology that uses rays of light instead of electricity to transmit information over optical fibers at very high speeds. The optical fibers are usually thin strands of glass that are combined into cables and used to send information and computer data in the form of pulses of light. The optical fibers provide much clearer transmission than conventional copper cable and satellite links. The world market for optical fiber continues to grow rapidly, with shipments increasing 14 percent from an estimated 7.0 million kilometers of fiber in 1990 to approximately 8.0 million in 1991. The demand for multimode fiber is predicted to continue to expand through the mid-1990s, with some market analysts indicating that 15 to 20 percent annual growth over the next three years is reasonable. Strong demand is expected for singlemode and multimode fiber to be used in cables for local area networks, telecommunications, cable television (CATV), and transoceanic fiber-optic systems.

Industry

About 20 companies are involved in the manufacture of optical cable in the United States. It is a highly competitive industry requiring sophisticated design and engineering capabilities. As the market for optical fiber expands, copper cable manufacturers will extend their product lines to include fiber-optic cable. Facing increasing competition, these cable companies will prefer extremely responsive optical fiber suppliers. The ability of OFC to provide excellent customer service has enabled it to establish business relationships with some copper cable manufacturers.

Competition

OFC specializes in multimode fiber for data communications and telecommunications markets. The mar...

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...ld do so. Since rapid expansion of the cable industry over the past several years and a weak economy had resulted in a temporary oversupply of cable (thus, a number of good businesses were looking for buyers to avoid bankruptcy or liquidation). Industry experts estimated the cost to acquire a cable manufacturer at between $10 million and $15 million. This is quite plausible with OFC’s healthy cash position. This acquisition should occur quickly before the economy recovered and the supply of fiber optic cable came back into balance with demand. This will allow OFC to gain instant access to both single and multi-mode without the prerequisite internal R&D cycle time. It would also pose an excellent value at a time when industry firm price tags are beaten down. These features would aid OFC in protecting its existing niche while expanding into new emerging markets.

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