AT&T Mision Vision and Values

1279 Words3 Pages
bulb-icon

Recommended: Organizational culture and structure

Strategic Overview This document identifies AT&T as one of the leader communications holding corporation in the United States and global. Operating worldwide with 307,550 employees, AT&T established its global headquarters in Dallas Texas, AT&T is known as the worldwide leading provider of IP-based communications services to businesses and the principal U.S. provider of wireless, high speed Internet access, local and long distance voice, directory publishing and advertising services for more than a century . AT&T continues to build on the heritage of its predecessor Bell by serving customers with a continuing assurance to the operation of pioneering products and services, consistent, high-quality service and excellent customer care. AT&T Background The origin of the new AT&T was the culmination of the progress in communications in the United States. AT& T's roots extend back to 1876, with Alexander Graham Bell's invention of the telephone and the founding of the company that became AT&T. As the parent company of the Bell System, AT&T provided what was by all accounts the best telephone service in the world. (AT & T, 2008) Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi... ... middle of paper ... ... organization to do so. Leaders galvanize commitment to embrace change through three interrelated activities: more usefulying strategic intent, building an organization, and shaping organizational culture.”(Pearce, 2004) Summary AT&T is a global company constructed with a clear definition of their mission, vision and values; their philosophy is to exceed customer and stakeholders expectations. Led by Ralph De La Vega who was appointed as CEO in October 2007, AT&T operates with integrity, upholds all laws and recognizes it has a social responsibility. AT &T continues to lead the market after more than 130 years. References Pearce, J. & Robinson, R. (2002). Strategic Management: Formulation, Implementation, Control. 8th ed. [UOP Special Edition Series]. Burr Ridge, IL: Irwin. AT&T retrieved on November 18, 2008. http://www.wireless.att.com/about/

Show More
Related

  • Telecommunications Act of 1996

    1285 Words  | 3 Pages

    Of particular importance is the deregulation of the telecommunications industry as mentioned in the act (“Implementation of the Telecommunications Act,” NTLA). This reflects a new thinking that service providers should not be limited by artificial and now antique regulatory categories but should be permitted to compete with each other in a robust marketplace that contains many diverse participants. Moreover the Act is evidence of governmental commitment to make sure that all citizens have access to advanced communication services at affordable prices through its “universal service” provisions even as competitive markets for the telecommunications industry expand. Prior to passage of this new Act, U.S. federal and state laws and a judicially established consent decree allowed some competition for certain services, most notably among long distance carriers. Universal service for basic telephony was a national objective, but one developed and shaped through federal and state regulations and case law (“Telecommunications Act of 1996,” Technology Law). The goal of universal service was referred to only in general terms in the Communications Act of 1934, the nation's basic telecommunications statute. The Telecommunications Act of 1996 among other things: (i) opens up competition by local telephone companies, long distance providers, and cable companies ...

    Read More

  • Verizon Wireless and AT&T Analysis

    1023 Words  | 3 Pages

    AT&T diversifies it’s promotions to grab different customers. AT&T is still in the market to grab every single customer out there. The same as Verizon it pops up different promotions, but AT&T has different promotions for different likes. It has a promotion for music, Samsung Galaxy, family plans, TV packages. Immediately on clicking on the AT&T the first thing that pops up is plans for every single device. Same thing as Verizon, AT&T has people smiling with their devices showing how happy they are with AT&T and their service.

    Read More

  • Organic Evolution Of Change Case Study

    1242 Words  | 3 Pages

    Leaders benefit from building a team to create and implement change, this is a key theme in the Kotter model of change. This teambuilding engages employees throughout the process. Allowing employees to be a part of the change process gives them the opportunity and trust to be creative moving toward the future (Cochrane, 2002). Leaders can create opportunity for employees and leaders to dialogue about the change, which can help troubleshoot the process. Leaders who engage employees throughout the organization from various levels of the organization will receive perspectives from the entire organization helping them make better-informed decisions. Employees want to be allowed the opportunity to help an organization they believe in, in a way that enhances the

    Read More

  • AT&T Business Strategy

    1387 Words  | 3 Pages

    Upon the acquisition and merger of legacy AT&T Wireless by Cingular Wireless and the solidification of SBC, BellSouth and Cingular Wireless, the New AT&T mobility business unit now leads in the current market share narrowly over Verizon Wireless.

    Read More

  • AT&T Telephone Company

    893 Words  | 2 Pages

    Bell and became the parent company of the Bell System. For most of its history,

    Read More

  • Heart Of Change Essay

    2170 Words  | 5 Pages

    In today’s ever changing world people must adapt to change. If an organization wants to be successful or remain successful they must embrace change. This book helps us identify why people succeed and or fail at large scale change. A lot of companies have a problem with integrating change, The Heart of Change, outlines ways a company can integrate change. The text book Ivanceich’s Organizational Behavior and Kotter and Cohen’s The Heart of Change outlines how change can be a good thing within an organization. The Heart of Change introduces its readers to eight steps the authors feel are important in introducing a large scale organizational change. Today’s organizations have to deal with leadership change, change in the economy,

    Read More

  • AT&T and Alexander Graham Bell

    1528 Words  | 4 Pages

    In 1875 AT&T began its company, which was invented by Alexander Graham Bell. Graham had help in forming this global company from two men, Gardiner Hubbard and Thomas Sanders financially. Bell being the inventor tried and successfully invented a talking telegraph. In the few years to follow, Bell earned patents and in 1877 the three men formed the Bell Telephone Company to display the new invention, the telephone. In 1878 the first telephone exchange took place under license from Bell Telephone in New Haven, CT. Within the first three years, telephone exchanges existed only in major cities and towns in the United States and operated under the license, American Bell Telephone Company. In 1882, American Bell had interest in control with the Western Electric Company; therefore it became its manufacturing unit. Overtime, American Bell came to own most of its licensees and the enterprise became known as the Bell System. To build and operate the original long distance telephone network, the American Telephone and Telegraph Company was incorporated on March 3, 1885 and was made a fully owned subsidiary of American Bell. The AT&T network was built from New York, where it reached its initial goal of Chicago in 1892, and then San Francisco in 1915. AT&T acquired the assets of American Bell on December 30, 1899 and became the parent company of the Bell System. AT&T was able to be built out to Denver, Colorado due to the inventions of loading coils. Thanks to the first practical electrical amplifiers in 1913, AT&T made international telephony possible. Until Bell's second patent expired in 1894, the United States could legally only operate Bell Telephone systems. After Bell’s second patent expired in 1894 until 1904, over six ...

    Read More

  • External Environment in AT&T

    1814 Words  | 4 Pages

    The changes in the technological can influence many part of societies. When the AT&T Company introduce their new product and services which is wireless and wire line technology will effects occur primarily through the new products, processes, and materials. Thus, changes in technological also often can achieve higher market share and earn higher return because, newly emerging technology from AT&T could derive competitive advantages. For example, internet today becoming more remarkable capability to provide information easily, quickly, effectively, and also can create more value for customer in the future and to anticipate future trends.

    Read More

  • Organizational Behavior Concepts Of AT&T

    1865 Words  | 4 Pages

    The company provides great benefits intended to contribute to keep employees motivated to succeed. Through random surveys and employee satisfaction questionnaires, the company is better able to effectively concentrate on employee satisfaction. The company’s website provides proof of employee satisfaction. AT & T has been identified:

    Read More

  • Book Review of School Leadership that Works by Marzano

    567 Words  | 2 Pages

    Change is a double-edged sword (Fullan, 2001). Change is a word that might inspire or put fear into people. Leadership is challenging when it comes to dealing with change and how individuals react within the organization to the change. Marzano, McNulty, and Waters (2005) discuss two orders of change in their book School Leadership that Works; first and second. Fullan (2001) also adds to the discussion in his book Leading in a Culture of Change, with regard to understanding change. In Change Leadership, Keagan and Wagner (2006) discuss many factors of change and the systematic approach to change. Change affects people in different ways. Leaders need to be able to respond to the individuals throughout the change process.

    Read More

  • Strengths And Weaknesses Of AT & T. SWOT Analysis

    1121 Words  | 3 Pages

    Overall employees of AT&T view the company as a great place to work. Interviews were held with the following company employees: Gary Cohen, a Retail Sales Assistant Manager, Jeremy Macwan, a Retail Sales Consultant, and Andrew Ramirez, also a Retail Sales Consultant. The company has found there are strengths and weaknesses of being retail store employees in AT&T’s company owned locations.

    Read More

  • The History And Development Of The Bell Telephone Company

    557 Words  | 2 Pages

    and San Francisco in 1915. On December 30, 1899 AT&T acquired Bell Systems assets and became the parent company. Due to inventions of lading coils, AT&T expanded to Colorado and followed by invention of first practical electrical amplifiers in 1913, the company made international possible. The Bell's second patent expired in 1894...

    Read More

  • The Telecommunications Act Of 1996

    1247 Words  | 3 Pages

    Economides, N. (1998, September 1998). The Telecommunications Act of 1996 and its Impact. Retrieved June 18,2006, from http://raven.stern.nyu.edu/networks/telco96.html

    Read More

  • Long-Term Structural Change

    1649 Words  | 4 Pages

    An official approach for managing change that starts with the leadership team and then engages key stakeholders and leaders should be developed near the beginning, and modified frequently as change moves through the organization. Since change is intrinsically unsettling for people at all levels, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support, and direction. The leaders themselves must accept the new approach...

    Read More

  • “Leading Change: Why Transformation Efforts Fail”

    860 Words  | 2 Pages

    “Leading Change: Why Transformation Efforts Fail” is an article written by John P. Kotter in the Harvard Business Review, which outlines eight critical factors to help leaders successfully transform a business. Since leading requires the ability to influence other people to reach a goal, the leadership needs to take steps to cope with a new, more challenging global market environment. Kotter emphasizes the mistakes corporations make when implementing change and why those efforts create failure; therefore, it is essential that leaders learn to apply change effectively in order for it to be beneficial in the long-term (Kotter).

    Read More

More about AT&T Mision Vision and Values

Open Document