“Leading Change: Why Transformation Efforts Fail”

860 Words2 Pages

Changing situations throughout the world affect all organizations in business today. Therefore, most organizations acknowledge the need to experience change and transformation in order to survive. The key challenges companies face are due to the advancements in technology, the social environment caused by globalization, the pace of competition, and the demands regarding customer expectations. It is difficult to overcome the obstacles involved with change despite all the articles, books, and publications devoted to the topic. People are naturally resistant to fundamental changes and often intimidated by the process; the old traditional patterns and methods are no longer effective. “Leading Change: Why Transformation Efforts Fail” is an article written by John P. Kotter in the Harvard Business Review, which outlines eight critical factors to help leaders successfully transform a business. Since leading requires the ability to influence other people to reach a goal, the leadership needs to take steps to cope with a new, more challenging global market environment. Kotter emphasizes the mistakes corporations make when implementing change and why those efforts create failure; therefore, it is essential that leaders learn to apply change effectively in order for it to be beneficial in the long-term (Kotter). The first error leaders make is not establishing a sense of urgency. Communicating change typically begins when people begin to notice vulnerability in the organization; it usually prompts some type of action that is needed. Individuals or groups begin to examine the market and the competitive realities of the circumstances trying to identify a potential crisis or any major threats or opportunities. Kotter states that 75 percent... ... middle of paper ... ...ges with general statements that I recognize from my own experiences with leadership. It is very frustrating to be told about a new idea without any type of explanation for the change. I recognize that leading change is incredibly difficult and Kotter seems to understand the structure of organizational change. If leaders will follow his guidelines and recommendations for their organizations, they can improve business and become significantly better companies. Works Cited Kotter, John P. “Leading Change: Why Transformation Efforts Fail.” Harvard Business Review, Vol. 85 Issue 1, 96-103. Jan. 2007. Web. 05 August 2011. .

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