Negative Impacts Of Social Media

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Social media refers to the sharing of information among people in a networked environment. It is concerned with the creation of virtual communities where members interact electronically through ICT platforms. People can share videos, photographs and different forms of communication through social media facilities. Advancement in information communication technology has fueled the development of social media networking. Evolution of mobile computing and development of internet-enabled mobile phones has catalyzed the development of social media networking (Davis and Linda 101). Social media seems to be a substitute to corporate media also known as industrial media, which have been largely used to convey information to large volumes of people. Various factors make social media different from corporate media.
Firstly, social media is decentralized while corporate media is centralized. Corporate media uses one point of dissemination to reach …show more content…

The process of building a good brand loyalty requires constant communication of positive information about the product offered. Social media marketing enables firms interact with their customers with an aim of conveying information about products offered. Such interactions enable a firm alter a product to reflect the specific user needs. Both customer interactions and product customization helps a firm strengthen its brand loyalty.
If that’s the positive, what are the negative impacts of social media marketing? Social media marketing has identifiable shortcomings. It may create problems causing damages to customers and business entities. Firstly, social media can be used as a platform to convey negative information aimed at defaming individual’s and business image. Social media marketing have made it easier than ever to convey information across a wide area in a short period. It becomes difficult to control negative information being conveyed through the social

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