Pepsi's Marketing Strategies and Why They Work
The pepsi commercial is pastiche as it is based on the Oscar winning
movie Gladiator, it contains three female gladiators who are expected
to fight in the center of the arena, but have a sudden change of mind
and to decide to turn against the will of the emperor by protesting in
the form of singing.
It is set in the famous Colosseum in Rome, Italy, well known for
gladiator fighting. It is set at approximately 180 AD, a time when the
sport was well known. The ancients Romans played the sport as an act
of bravery, so that they would be given respect.
Pepsi are trying to advertise their drink, as it shows the emperor
(Enrique Iglesias) at the beginning of the commercial, open a can of
pepsi as he prepares to watch the gladiators fight. The product that
they are advertising is also shown at the end of the commercial as it
shows the three gladiators drink the pepsi, this is done in order to
remind the viewers about what is being advertised.
The market that this advert is aimed at is everyone because the
product that is being advertised can be drank at any age. The
commercial should be shown in the cinemas because it will make people
become thirsty and they would want to go and buy pepsi.
The music used called ‘We will rock you’ by the artist Queen, is
performed Beyonce Knowles, Britney Spears and Pink showing as much
skin as possible set in Roman times during a gladiator fight. The
caption is ‘Dare for more’.
In the song, the chorus says ‘ We will rock you’ which complements
with the visual images because it shows the female gladiators making
their own decisions, not following the will of the emperor. The song
also contains the lyrics ‘there’s blood on your face, you big
disgrace, kicking your can all over the place’. This could be
describing the emperor, wicked and self-pleasing ways. In the advert
it shows the audience ‘taking side with the gladiators’ and cheering
Genetically modified organisms are “an organism whose genome has been altered in order to favour the expression of desired physiological traits or the output of desired biological products.” http://www.merriam-webster.com/concise/genetically%20modified%20organism%20(gmo). The United States were first approved for human consumption of genetically modified foods in 1995. The techniques used for producing the genetically developed organisms include cloning recombinant DNA technology. Primary uses of genetically modified organisms are mostly in areas of agriculture and biomedical research. GMOs compromise numerous aids to society, including enlarged crop yields and the development of fresh therapeutic agents which prevent and treat a wide variety of human diseases . However there are some concerns around the use of genetically modified organisms which include the risks stood to human health and the initiation of insecticide resistant superbugs. This essay will provide evidence to support the evidence that the genetic modifications of crops produces better results than selective breeding or mutation.
where a person knows that he is going to lose and still continues to fight.
What are GMOS exactly? According to the Non-GMO Project they are, ”“genetically modified organisms,” are plants or animals created through the gene splicing techniques of biotechnology (also called genetic engineering, or GE). This experimental technology merges DNA from different species, creating unstable combinations of plant, animal, bacterial and viral genes that cannot occur in nature or in traditional crossbreeding.” (Non-Gmo) It is important to know this because they have a direct effect on the lives of every American. They are in most of the foods you eat, and you don’t even know it. There have been groups who have pushed the issue of putting GMO labels on the products that we buy, but somehow that situation has been avoided. The negative effects of GMOs can be seen in results of studies done on animals and humans. The studies on animals show organ damage, gastrointestinal and immune system disorders, accelerated aging, and infertility. In humans they saw that the GMOs stayed in their systems for very long periods of time which made new bacteria’s grow and the toxic insectides that GMOs like corn produce were not able to exit the body quickly.
To sum up, GMO’s are genetically modified organism, this means they are “Frankenfood.” Many people do not consume GMO’s because scientist do not know for sure that GMO’s are safe to eat. Even restaurants believe that GMO’s are bad, so they do not serve them. GMO’s should be labeled on all foods because it is good knowledge to know what one is
Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book "Competitive Strategy: Techniques for Analyzing Industries and Competitors" in 1980. Since that time, it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. In particular, competitive strategy should be based on an understanding of industry structures and the way they change.
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
GMOs have their pros and cons, but in terms of their effects on biodiversity, the technology is almost solely negative in how it affects the environment. Genetically modified food can damage agriculture as it allows for less restraint on chemical usage which leads to stronger weeds and weaker soil. The crops can easily spread their genetically modified genome through the wind. GMOs damage living organisms by making nasty insects stronger and vital insects weaker. GM foods are correlated with the decline in mammal and bird health and the introduction of GM animals like salmon poses a threat to the ecosystem of wild fish. GMOs can also bear consequences in terms of genetic pollution and alteration through contamination and mutation to adaptation to evolution to species extinction. Indeed, some claims are not well supported and may require testing, like genetic alteration through consumption or the validity of correlating animal health deficits with GM feeds. However, overall, GM foods clearly affect the world negatively in terms of biodiversity and ecosystem impacts.
CLAP, CLAP, CLAP, CLAP, echoes through my head as I walk to the middle of the mat. "At 160lbs Aidan Conner of La Junta vs. Rodney Jones of Hotchkiss." All I can think of is every bead of sweat, every drip of blood, every mile, every push up, every tear. Why? All of this: just to be victorious. All in preparation for one match, six minutes. For some these six minutes may only be a glimpse, and then again for some it may be the biggest six minutes of their life. Many get the chance to experience it more than once. Some may work harder and want it more than others, but they may never get the chance. All they get is a moral victory. Every kid, every man comes into the tournament with a goal. For some is to win, for some is to place, others are just happy to qualify. These six minutes come on a cold frigid night in February at a place called the Pepsi Center. Once a year this gathering takes place when the small and the large, the best of the best, come to compete in front thousands of people. I am at the Colorado State Wrestling Championships.
An English doctor, named Arpad Pusztai, did a study on rats being fed genetically modified foods. His study found out that rats that ate genetically modified potatoes had pre-cancerous cells, smaller brains, smaller livers, smaller testicles, and damaged immune systems. After finding this out, he then changed the eating habits of the rats by interchanging between feeding them organic potatoes and genetically modified potatoes for two weeks at a time. He concluded that whenever the rats ate the organic potatoes, their symptoms disappeared, but when the rats ate the GMO potatoes again, the symptoms reappeared. Pusztai study isn’t the only that proves that GMOs are harmful. Other studies have also shown that GMOs are linked to reproductive problems, immune system problems, accelerated aging, gastrointestinal distress, and dysfunctional regulation. This proves that GMOs have a serious effect on our
This report explains genetically modified food (GMOs) and discusses the benefits and risks associated with the consumptions of GMOs. Genetically modified foods (GMOs) are foods that have been genetically altered using engineering techniques. The most common technique used today is called recombinant DNA technology; this technology combines different molecules from different plant species to create a plant with a new set of genes, a hybrid plant. Another recombinant DNA technology being used is recombinant bovine somatotropin (rBST) an artificial growth hormone; this hormone is being fed or injected into cows to improve milk production. (ThefreeDictionary)
According to Health Research Funding (HRF) (2013), there is a high risk for humans to develop a food allergy that they had not had before. This raises concerns because if a person develops a reaction to a specific food and then consumes meat from an animal that has consumed that same food, then the human may have an allergic reaction from the residue that is in the meat. Another fear that has developed in humans is the possibility that new disease may be created using GMOs (Murnaghan, 2017). This is a concern because most GMOs are created with some bacteria and/or viruses. People believe that the bacteria and viruses that are used in the GMOs will combine to create a new disease which may become extremely harmful. The third concern about human health is the efficiency of antibiotics. Joshua Duvauchelle (2014) stated in his article that some GMOs have antibiotics in them. The antibiotics are placed in the GMOs to help them be resistant to diseases (Duvauchelle, 2014). It is believed by Iowa State University, that if a person consumes enough of a GMO that contains the same antibiotic repeatedly, then that person’s body will become resistant to the antibiotic
Genetically modified foods is one of the most controversial issues around the world. GMOs (genetically modified foods) are defined as organisms that have had their genetic materials altered in a way that does not occur in nature. Doing this is supposed to improve both the quality and shelf life of most agricultural products. GMO’s have spread worldwide concern with both health and environmental effects. Both of these concerns brought up a lot of controversy. People across the world are asking questions on the environmental and health effects that these foods will have on us and the world we live in. There are both advantages and disadvantages that genetically modified foods will have on our country.
The American Academy of Environmental Medicine stated that several animal studies indicate serious adverse health risks associated with the consumption of GM food such as infertility, immune problems, accelerated aging, faulty insulin regulation and changes in major organs and gastrointestinal systems (Smith, 2007). The production of GM food does have its benefits in the aspect of mass-producing potentially nutritionally beneficial foods but the actual consumption of it is questionably not safe for animal consumption. Labeling needs to be widely accepted and used across North and South America where a majority of GMO foods are produced so people have the ability to know what they are putting into their bodies and the knowledge to act upon this.
Many Americans eat GM foods without even realizing it. It is no surprise since GMO can better the shelf life of the food and put up at a reasonable price. GMO can be dangerous to the human body for many reasons. Genetically engineered food are shown to be unsafe and unpredictable because of the foreign genes that are introduced into plants which may have a negative impact on the human body. Studies show that when rats are fed GM potatoes, there were appreciable differences in the intestine as opposed to the rats that are fed the normal potatoes. (Whitman, 2000) Another concern is the allergens that are developed when eating GM foods. The promoter that is used in most GM crops turn on the foreign gene at high output, but instead turns on the other natural genes in addition to the foreign one, resulting in allergens, toxins, carcinogens or anti-nutrient. (Natural revolution, 2014) Another risk involved is the production of StarLink corn that is specifically designed ...