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Marketing plan on cosmetics
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Kardashian Kandi Gloss Ad Unlike your former ordinary and typical lipstick products, the Kardashian Kandi Gloss was not only designed for style but flavor as well. This new gloss gives your lips an exquisite and luxurious image; while at the same time giving you a little dash of sugar. This Kardashian Kandi Gloss is leaves you with an undesirable frosted finish touch. The Kandi Gloss is the sprinkles to your ice cream; last to go on, yet, the finest part. Just as the sprinkles highlight the dull vanilla ice cream, this rich sugary gloss will do the same. If your intentions are to obtain the ideal Kardashian look when you step on a scene: this glitter sweet lip creation will do just the trick. So, are your lips Kandi popping yet? Therefore, in order to sell this merchandise a simple, yet, intriguing cosmetic ad outlining the basics of the product would be most effective. The Kardashian Kandi Gloss Ad reaches out more to a majority of a young audience. The crowd of people that still tends to …show more content…
Pathos is presented by the slogan “Every kiss begins with K” and the little questions being asked throughout the ad it brings a sense of emotion. The only rhetorical concept that seem not to be apparent is logos, the advertisement is not primarily based upon reasoning or logic. Now there are a few logical fallacies presented in the Kardashian Kandi Gloss Ad. In reference to, Analogy is used by the comparison of the lip gloss to the ice cream “A frosted finish”. “Every kiss begins with K” is a form of Begging the question. Bandwagon appeal is used by the visual of Kim and the Kardashian name as popularity. Lastly, the Appeal to doubtful is also presented by the Kardashian name due to, they are non-experts defending their product through status rather than evidence. These logical fallacies being used is what strengthens the ad and brings in the
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
Out of the many commercials that are out in television, one that stood out to me was the Kim Kardashian T-Mobile’s Data Stash commercial. At first sight, viewers may see it as a joke, although it does have important information being featured. They use Kim Kardashian because she is famous and the year it was aired, her popularity was very high. The commercial seems very stupid, but it still presents rhetorical devices. As Parker and Chavez said, “It was one of the most anticipated Super Bowl ads of 2015. But the reaction was far from winning” (para. 1).
Adidas uses pathos to convince their audience to buy their product. In the ad they use a message to draw in their attention by trying to use the message or something that the audience can connect to. Then the audience has an emotional connection to the message and starts to pay attention to the ad and is convenienced that they want the product. Adidas uses an emotional approach in the ad because they
Solomon discusses how different camera angles and shots can create a specific image by describing an ad for Miller draft beer. He explains how this business used a very jumpy picture as if the video was of an amateur to get the message “as real as it gets” across (413). The Miller commercial used a specific advertisement to help to connect with their audience just as T Mobile does. T Mobile presents Kim Kardashian talking standing next to a tweet of hers. Once we see the tweet we begin to focus on it to see what it is about. As our eyes leave Kim and begin to discover the tweet so does the camera. We then get a full screen of the tweet that turns into a video. These posts from Kim being to slide by as she continues to talk. These camera shots appear as if we would be scrolling through Twitter or Instagram leading the viewer to desire to discover what is within social media on their on.
Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line.
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
This Ad has a great emotional appeal. First, the music played in the background is slow and electrifying with a flirtatious woman’s voice which sets the mood deepens the Second, the models are in their underwear looking beautiful, confident and elegant. It presents flawless models this applies to pathos because it makes the idea of, “If I want to look confident I need to get this product to look like these models”. To achieve this emotional need men and women buy the product to create some self confidence in women about themselves. Women want to feel like the models in the ad so this goes back to pathos because it creates an emotional idea that they will not be attractive to men if they are not as flawless as the women featured in the commercial. Models present an ideal appearance when women look at the commercial they imagine themselves as the model’s placing their face on the models body to fetishize their dream of looking like them. New luxury cars can be seen aside the models which is relating to making the viewers notice the body of the model as an object of equal perfection of that of an
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
The makers of Crest, P&G, deliver the first appeal, pathos, through their visual art and a catch phrase. The picture is meant to grab the attention and draw an emotional based reaction. In this ad, many emotions can be derived from the picture of two smiling girls playing cards. Such emotions range from happiness in seeing the girls having a good time to envy for wanting a set of clean teeth like the girls have. In each case, the emotional pull will drive the reader to want to find out more. The next part of pathos is when the reader sees the catch phrase, “life opens up when you do.” Again, the reader is going to have an emotional feel to this at it is written to allow each person to draw their own mental picture on what this truly means. For instance, one could come to the conclusion that life is going to either get better or be more fun just because of having a clean white smile. In advertising, pathos truly needs to be understated as the advertisers need each reader to draw their own emotional appeal to make the advertisement effective.
Red lipstick, a gold sceptre, a toppled gold and red throne, gold mirrors and gold interior wall and door trimmings. The iconic crooked crown on Katy’s head, an unworn red crown on the floor, diamond shaped perfume bottle, the symbolic linguistic verbal sign ‘Killer Queen’ and the syntagm ‘Own the Throne’ which signify richness, success and royalty. As explained by Mohan (1997), secondary layers of signified evoked emotions and hence, this advert suggests that wealth and royalty are virtuous. Furthermore, the connotation of the advert linked back to the sales pitch of the perfume that if you buy and wear the scent ‘Killer Queen’, you too could have a lavish and honourable lifestyle. This, in turn, underpins the ‘wealth is desirable’ ideology being depicted throughout this
I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would
For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, construct the image and behaviors ideology in order to attract customers.
CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream I acquire the same feelings for the Maybelline ad, however knowing the background of the ad I appreciate the ad more than before. I enjoyed how they were able to create an emotional appeal to their consumers while achieving their objectives.
Axe advertisements works and appeals to its target audience through rhetorical strategies from pathos, logos, to ethos. Pathos is used in the ad to target the audience through its emotions which is evident to the viewer. It’s the ideals of “boy meets girl” that is instilled in young men, if they use this product you will get the girls. Axe created new Axe Dark Temptation that is as irresistible as chocolate. Women ranked chocolate as more irresistible than shopping, jewelry or even sex. The ad shows women licking chocolate off the guy because chocolate is irresistible to woman thus wearing the fragrance makes you irresistible. The ad tells young men that using the...
It is a great brand with reasonable price ranges. This American brand has a wide range of lipsticks, lip glosses, eyeliners, eye shadows, mascaras, nail colors, foundation, BB cream and much more. This is an ideal choice for young people to look glamorous.