Give your skin and face a fresh look with the product lines of reputed makeup brands. Go through our top cosmetics brands list. Description Take care of your skin and enhance your gorgeous looks by picking up the right products from the leading cosmetics brands. Don’t compromise on quality of makeup products to save some pennies. Main Body Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you …show more content…
It is a great brand with reasonable price ranges. This American brand has a wide range of lipsticks, lip glosses, eyeliners, eye shadows, mascaras, nail colors, foundation, BB cream and much more. This is an ideal choice for young people to look glamorous. No. 9) Revlon This American brand is considered as one of the oldest in the makeup world. Besides the basic line of makeup products, the company is maximizing its popularity spectrum by offering a wide range of skin care, hair care, and personal care products. Overall, it’s an affordable and trust-worthy makeup brand. No. 8) Cover Girl This is one of the most popular American cosmetics brands that are widely publicized and sharply advertised. The brand has an extensive range of makeup products that are highly popular among celebrities as well. No. 7) Oriflame Oriflame is a Swedish brand that offers the concept of personal selling, promoting the direct marketing approach. The brand offers a huge range of makeup, skin care, hair care, nutritional and personal care products, along with the accessories. Oriflame is among those cosmetics brands that offer affordable packages and discount offers to gain the interest and trust of consumers. No. 6)
Mazal Group was founded in 2007, in Chatsworth, California. They have six main brands and two brands being developed. With their emphasis on cosmetics, they have shown excessive growth in the last few years, opening an average of eight new stores and ten kiosks each year. They have eighty-four employees in their headquarters, up from the initial eight that started in 2007. In 2013, the cosmetics industry in the United States earned revenues of $56.63 billion, with facial skin care representing 27% of the industry (Exhibit 1). CEO, Adi Oded, says, “The cosmetics industry, especially in skincare, is booming. We have all these baby boomers getting older and looking for anti-aging solutions and we are giving them those solutions” (personal communication, June 27, 2014). The cosmetic industry is constantly developing and this in-depth analysis will provide the explanation of why Mazal Group has had so much success in recent years.
Sally Beauty has a heritage as the first choice for professional cosmetologists and consumers alike because of the broad range of products. Their international presence offers Sally Beauty / BSG insight into fashion and beauty trends. It gives buyers and merchandisers a head start on obtaining the tools and products salon professionals need to create the latest fashion looks, as well as the products consumers use to maintain the look between salon visits. Beauty Systems Group stores, along with its outside sales consultants, sell up to 9,500
All women wish to look their best on their wedding day, prom, or their ten year anniversary, so it is a makeup artist’s job to fulfil this desire. The art of emphasizing one’s most attractive features by highlighting the inner corner of the eye to brighten the eyes, contouring the cheeks to make the cheekbones appear higher and painting on bold lipstick to form perfect, plump lips make the face appear flawless. Some people do not wear makeup everyday, so when they do, their face can appear brightened and awake, therefore they believe they look wonderful. Although many people are confident in their appearance and do not demand makeup to boost their self-esteem, wearing well-applied makeup will always make someone feel
In our society today most millennials have conformed to healthy lifestyles and would prefer to use natural and eco-friendly products. This includes beauty and self-care products free from harsh chemicals. Ulta Beauty stores have become more attractive to these millennials with several of these types of products in store. Ulta has become a ‘one-stop shop’ for salon and beauty products are varying prices from different budgets. Starting this month, they will be adding another line of natural makeup and skincare products. Honest Beauty will be launching in select stores.
Lets start at the beginning Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were. At first MAC was only available to the professional makeup artist. Then by word of mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the world's favorite cosmetic brands. MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades.
MAC (Makeup Art Cosmetics) is originally a Canadian company that has been operating for more than 20 years and it has already penetrate to many countries all around the world, in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The products are usually very well tolerated on every skin type and MAC make-up items are also suitable for women with sensitive eyes (MAC, 2007, p. 1). The prices of the MAC cosmetics are comparable with other high quality world brands, i.e. those which cannot be bought in drugstores, but in the specialized cosmetic stores or international perfumeries that the company has a contract with. That hinders the company from further expansion into other countries, mainly in Central and Eastern Europe, because of the limited ways of sale.
The concealer has okay coverage but it wipes off the other makeup on your face and doesn’t stay on very well. The color range isn’t very big is has limited colors and most people seem to not be able to find one light enough or dark enough for them. The sponge on this product is super unsanitary and it is kinda hard to use, it also seems to soak up a lot of the product. After a while it starts to dry, it also runs out very fast because you have to use a lot of this
Just like the constantly changing fashion world, makeup fads come and go. However, what never changes is the correct approach to applying makeup to achieve the ultimate goal of looking the best you possibly can.
After studying the cosmetic market we can identify a series of needs in this market:
Makeup has transformed the lives of so many individuals and continues to play an important role in the daily routines of many women (and those men who choose to wear makeup). [Pause] The main reason why makeup initially became integrated into the daily lives of many individuals was to help conceal facial features that people were insecure about. Now, as of 2018, makeup has helped many people in terms of their general self-confidence. The stereotype that makeup is used to impress others is as far off as one can get. No individual would put so much time [Pause], effort [Pause], and education [Pause] into a task that is only to impress others. It is nice to present our self-expression to others, but it all reflects how one feels. One can change
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
At present, cosmetics are always used in daily life. When we talk about cosmetics, most people will think of the things that only use for make-up such as lipstick, eye-shadow, mascara, blusher etc. But in fact cosmetics are not only mean to the things that only use for make-up but also shampoo, lotion or sunscreen. According to the US Food and Drug Administration (FDA) explains “Articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body… for cleansing, beautifying, promoting attractiveness, or altering the appearance.” (2014) The reason why people use makeups have different ways such as some people use for more confidence, some people use for protect the sunlight, and some people use for maintain their skin. However, there are a lot of people still worry about using the cosmetics since they believe that cosmetics are contained the dangerous chemicals that damage their body so they afraid of using them and try to avoid to use them. Although many people will be concerned that applying cosmetics may destroy their health, in fact, many experts have been confirmed that the use of cosmetic is not harmful to the human’s body. Moreover, cosmetics are also useful for users.
Skin care is as important as you care about your weight, hair and nails. According to Hollywood actress, Demi Moore, “I’m a big believer in that if you focus on good skincare, you really won’t need a lot of make-up.”
When it comes to makeup, it’s always been a controversy as to which is better, “drugstore” or “high-end”. Everyone has their own opinion as to which is their personal go to, but they both go hand in hand, considering its makeup either way.
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side