Rhetoric is defined as “the art of effective speaking or writing; language designed to persuade or impress; eloquence, way with words, gift of gab.” We see rhetorical devices being used in our day-to-day life. Sometimes we might not realize that it’s being used and other times it might be obvious. One of the most common example where rhetorics are used is t.v. commercials. Every commercial uses certain rhetorical devices to capture their audience’s attention and leave an impact on them. Recently one of the pop singer, Rihanna launched her makeup line. Before any product was launched or released for buyers, she introduced her makeup line through t.v. commercial. The commercial is a minute long but the ironic part is their isn’t any talking or singing in that commercial. In the commercial there are different models …show more content…
Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line. Another rhetorical device being used in this commercial is ethos. Even though Rihanna is the creator of the makeup line the models used in the ad are the face of it. For example the chinese model being used in the commercial is well-known throughout China and for the Chinese audience that would the an influential
When you look at someone the first feature you look at is their eyes. The mascara industry knows this instinct all too well. Two respected companies in the industry are Covergirl and Revlon. In recent years the two companies have had great success in marketing their mascara products. Two of the accomplished lash products are Covergirl’s The Super Sizer and Revlon’s Lash Potion mascaras. In their commercials, the two brands have a few similarities as well as differences. Both commercials have similar target audiences, promise glamorous lash results, and have attractive female endorsers. On the opposing side, the commercials are different in regards to their theme, setting, and the endorsers chosen.
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
The new Maybelline mascara product is zoomed in and shown boldly in front of a black background. The colors on the mascara tube are visually appealing, but not too obnoxious. This advertisement also shows model Gigi Hadid wearing bold, dramatic eye makeup with lifted lashes created by their new product, Falsies Push Up Drama mascara. Gigi Hadid’s complexion is smooth, flawless and appealing to the eyes. Furthermore, by using a bold and beautiful look on a well-known model, Maybelline is increasing the interest of their product within the female community which makes this advertisement highly effective. It is effective because women will want to purchase this item so that they too will feel powerful and beautiful in the new bold look. Maybelline’s overall appearance and detail within the advertisement were highly constructed and ended with a highly successful and visually appealing advertisement for their new product.
The commercial uses ethos towards the audience, they use the emotional desires of the audience, men want to smell like the actor in the video and women want their men to smell as good as the man in the commercial. There is more evidence of this being an Id, as a matter of fact, in the commercial he directly calls out the females by saying “hello ladies” at the beginning of the commercial to get their attention. Not to mention the author does a great job on calling the audience to interact with him in the commercial, which is a very effective way to get the attention of the audience, that is also why commercials with humor and interaction works in this
One of the logical systems utilized by Cover Girl is ethos. Cover Girl is a famous American cosmetics brand. It was established in the year 1958. For more than fifty years, Cover Girl has been surely understood as a cosmetics brand. To add to their believability, Cover Girl uses surely understood big names in their commercial crusades to help offer their item. VIPs impact the crowd. It makes the group of onlookers trust that the item is a commendable item in light of the fact that a well known and loved big name is depicted as a man who utilizes the item consistently. A percentage of the numerous mainstream big names utilized are Ellen DeGeneres, Sofia Vergara, Drew Barrymore, Queen Latifah in this generation of their advertisement. They support
This Lane Bryant commercial, “#ThisBody is Made to Shine” presents five models and actresses who embrace their natural beauty. The ideology would be proving the social media bullies wrong. These women are not fazed by the stereotypes or negative comments they may see or hear every day. They are proving that full figured women are equally beautiful, compared to what we are used to seeing on television, magazines, and billboards. You can tell that their target audience is mainly for the youth. By having Gabourey Sidibe, Danielle Brooks, Ashley Graham, Candice Huffine and Alessandra Garcia in this commercial, Lane Bryant is sending a powerful message that everybody is willing to watch and pay attention to. Two of the ladies are also using slang
The creators of this Ked’s ad uses Pathos by having the little girl in her wonder woman costume making it humorous. As a matter of fact in the ad I see a connection with Taylor and her life experiences. At the age of fifteen Taylor moved to Nashville, Tennessee which is why maybe the ones who produced this ad did this on purpose. To explain the images in the collage that says “Meet …”can be referred to during the time this ad was created there was a competition going on whoever submitted the best and most inspiring video why they should meet Taylor would actually meet her. Lastly, it also highly employs the technique Ethos. It features a very highly famous celebrity who is Taylor Swift. Swift is a singer, actress, recorder producer, and also a stylist who is an idol for many teenage girls. For one thing, the producer used a celebrity like Taylor Swift so teenage girls who is their main focus attract them so they can buy more of their products. Personal beliefs can also tie into the advertisement because it seems like if you have a pair of Keds you will be happy. This can be said, because all of the girls who are in the ad have a smile on their face. Not to mention, in the text it also states “Be brave and you’ll have the time of your life” which is also attempting to persuade the audience if you buy Keds you will have the time of your life referring back to
According to Wikipedia, Juicy Couture is currently owned by the Liz Claiborne Fashion Company made in the U.S. Juicy Couture was previously owned and founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 until it was bought by Liz Claiborne in 2010. It is now a global seller with their signature velour tracksuits and other fashions that expand from clothing, shoes, fragrance, sunglasses and many more. I picked this ad from a fashion blog online called FiveFiveFabulous by two sisters who share their personal experience of fashion, traveling and life. The ad shows a picture of a beautiful model wearing an expensive looking gown with designer shoes and luxurious accessories, in a Beverly Hills neighborhood. Based on what I observed, the social class is pitched on white women, particularly women with money, good jobs and/or a higher education level. These factors help the ad because consumers with money, especially women, who see the ad, will want to look like the woman in the ad; on the other hand, these factors hurt the ad because women who cannot afford the product, a beautiful dress, will move on and find something similar but at an affordable price. Overall, I believe this advertisement to be successful.
The target audience for our ad was anyone from ages 18 to 54, as well as any gender and race. This ad would run in InStyle Magazine, Grazia, Lucky, Marie Claire, Nylon, PAPER, Allure, Cosmopolitan, Elle, Vogue, People, Us-weekly, Seventeen, Teen Vogue and W magazine. We would also have a commercial to run on networks like E!, ABC, NBC, Oxygen, BET, Centric, MTV, VH1, Freefrom, The CW, Bravo, HGTV, Lifetime, LMN, Fox, OWN, WE Tv, HSN, QVC, and Teennick. An example of a few shows that would run the ad during their commercial break would be Fashion Police, Pretty Little Liars, Empire, E! News, and America's Next Top Model. The typeface and images would say to the consumer that the product is clean and simple, much like the makeup mask and the process of applying it. The weasel words used in our project were flawless, revolutionary, and extraordinary. For our advertisement we utilized many different ethnicities as we have more than one spokesperson—there was a model, Rihanna, Angela Basset, Lucy Liu, Cierra Ramirez, and Margot Robbie. Our goal was to cover as many people as we could no matter the gender or the race of the consumer. As opposed to other makeup products on the market, we aim to target all
Rhetoric is the art of effective speaking or writing, and persuasion. Most people use rhetoric numerous of times in their everyday life without their concern or knowing.
The color red, despite its limited use, adds boldness and contrast to the green make it stand out. advertisers chose a red lipstick from the many in the cosmetic line because it adds a contrast to the green “natural” theme. It also enhances the luxury theme going on with product’s ad. The color red means “desire” it is an attractive and bold color. Color plays into the pathos side of the advertisement. It has an effect on consumers emotions. The audience may jump to conclusions that the product is made with natural and high quality products. They would think this because color symbolism acts as an emotional appeal. Consumers immediately jump to the conclusion that Covergirl's Natureluxe products must be made of natural ingredients. Everything that the advertisers do is to make the products appear better that it actually is. Though nowhere is it stated in the ad that the makeup is made with high quality, all-natural ingredients, the color sends a false subliminal message that it is. Advertiser's heavily influence consumer’s perspectives so that they are more likely to buy the product. It ties in with the product, helps make it feel “natural”
I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
The celebrity (Jessica Simpson), is used as salience, this instantly attracts the audience to herself, than the products. Jessica is wearing a white singlet, which contrasts to the products. Which does make her more prominent, but does miss the products. The font styles, colours and tag layout, makes the advertisements add emotion and drama to make it more visually appealing.
“Nighty six percent of women said they felt models used in beauty advertisements were not a realistic interpretation of women today. Over forty percent said advertising made them feel self-conscious about their appearance. Twenty percent said they felt less confident in their daily lives...” (Bonilla 1). This article later says women want to see “real women in advertisement” (Bonilla 1) not the fake airbrush and photo shopped women.