Rhetorical Analysis On Old Spice

Since 1934, Old Spice has been branded one of the lead cleansing products for men. This company produces a variety of deodorants, shower gels & body sprays made for men. William Lightfoot Schultz created Old Spice to depict a “colonial theme” and this colonial trademark was symbolized by a sailing ship. The colonial sail ship, which traditionally depicts masculinity, was one of Old Spices original tactic in advertising. In recent times Old Spice has gained much attention for humor used in advertisements. The brand does this in order to persuade the audience to purchase their products. By displaying a positive image of vacation, sandy beaches, good scents, funny situations and attractive models Old Spice is trying to create a lasting image and draw attention to their brand so shoppers will remember them while shopping.

Old Spice sells deodorant, shower gels and body fragrances for men. The commercial uses interaction to identify where you are, the creator also uses an “attractive male” to get the ladies attention. In addition, the actor used slogans and humor to gain attention & keep the commercial less boring as well, for example, “ Look down, now back up,” Where are you?” You're on a boat”.

The actor is attempting to get your attention by interacting with him as you watch the commercial so you can see the product that they are advertising as well as having your attention. All of these are all tactics used by the author to try to get your attention and most importantly purchase the product, & at the same time trying to reach both of the audiences.
The author is trying attempting to reach young and adult men & spouses or girlfriends to buy the product for the man.

The commercial uses ethos towards the audience, they use the emotional desires of the audience, men want to smell like the actor in the video and women want their men to smell as good as the man in the commercial. There is more evidence of this being an Id, as a matter of fact, in the commercial he directly calls out the females by saying “hello ladies” at the beginning of the commercial to get their attention. Not to mention the author does a great job on calling the audience to interact with him in the commercial, which is a very effective way to get the attention of the audience, that is also why commercials with humor and interaction works in this

age.
This commercial works in today's society because the company does a great job utilizing and using tactics that work in today's market. The ad uses great tactics which makes reaching the audience an automatic. In the same way the advertisement is reaching out to men who want to be like the man in the commercial, they want to be able to be just as successful with smelling good and females as the man in the commercial.
No, personally I would not change anything the company does one of the best jobs you can possibly do of getting the point across and reaching both sides of the audience.
The commercial effectively targets its audience by convincing you that if you buy old spice you are achieving the product and lifestyle. The main goal that Old Spice is trying to accomplish is to not only make men buy the product for themselves, but to have females buy the product for men too.