Kim Kardashian Argument Essay

For years’ alcohol companies have been using high profile celebrities to grab the attention of their buyers. By pairing a face that is widely known to most everyone, with a possible liqueur that most haven’t tried, it portrays to the curious buyer that the product has to be good with a famous face on the cover. Kim Kardashian is a well known television personality. She is known most for Keeping Up with The Kardashians as well as for spotlighting her lavish lifestyle. The advertisement uses her to say that Midori will help the drinker have fun, and stand out, while also portraying a feeling of success, beauty and popularity. If you drink Midori, you can be like Kim.

Using bright colors, sexy body figures and refreshing drinks will likely grab

most anyone’s attention. With this advertisement, Midori does just that. They take Kim’s beautiful curves and put them in a very vibrant, low cut, form fitting, green dress. Then, by placing her in a group of well-dressed party goers wearing all white, she pops out of the crowd. One might also notice the shape and colors of the Midori bottle seem to mirror Kim. The bottle has a black top much like the celebrities dark hair, it also mimics a feminine and hourglass figure which Kim is well known for having.
Kim is also shown as having a good time amongst the crowd. The looks on people's faces range from simple stares to smiles, showing that all of them are being social and having some fun. This is contrasted by Kim, who seems to be in her own world. Her arm is raised in a dancing fashion and her mouth is wide open, creating the illusion that she is enjoying herself more than the rest of the crowd.

The slogan for this ad is "Stand Out" which uses a backwards green letter "S" along with white text to mirror Kim in her green dress amongst the white crowd.

In fact, looking closer at the crowd reveals various nationalities. For instance, on the far left there appears to be an Asian woman, while a black man stands to her left. Through the gap between Kim's arm and head is a white male and the far right features a black woman. This collage of ethnicities and genders are all wearing white suits and dresses that should turn heads in most environments. Instead they become background noise to Kim's green dress. The partiers also share a similar taste in clear drinks which pale in comparison to the bright green drink in Kim's hand.

This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand

out.