T Mobile T Mobile's Super Bowl Commercials

We all know someone who only watches the Super Bowl every year just for the commercials. It is fact that over that the 2015 Super Bowl brought in an average of 114.4 million viewers (NBC) and many of those people say that the Super Bowl commercials are the best and funniest commercials that you will see all year. Well this is mostly to be true. In 2015, businesses paid an average of $4.5 billion for just a thirty second commercial (Lutz). Businesses will do anything to gain more customers and T Mobile was one of these businesses. During the 2015 Super Bowl, T Mobile released a commercial that lead you to believe that it was a public service announcement with the intent to sympathize viewers into investing in their services. T Mobile uses many

As Kim Kardashian speaks, T Mobile wants you to listen so they use a white screen behind her. This white screen allows you not to have any distractions so that you can focus on her and what she has to say. Solomon also says within “Masters of Desire: The Culture of American Advertising”, “advertising campaigns are not sources of product information, they are exercises in behavior modification” (Solomon 402). Solomon is saying that businesses are not focusing so much on the product itself but trying to manipulate you rather than persuade you. The message that T Mobile is sending the audience through Kim Kardashian is that she has this great life and as she discusses her life you she is telling you that you can discover more. This way of discovering more would be social media and going online. T Mobile wants you to go online through your phone so that you will use more data and then they will be making more money. It is ironic that the commercial is about saving your data when T Mobile is actually sending across the message of using data. This company desires their audience 's attention and for them to invest in their

Solomon discusses how different camera angles and shots can create a specific image by describing an ad for Miller draft beer. He explains how this business used a very jumpy picture as if the video was of an amateur to get the message “as real as it gets” across (413). The Miller commercial used a specific advertisement to help to connect with their audience just as T Mobile does. T Mobile presents Kim Kardashian talking standing next to a tweet of hers. Once we see the tweet we begin to focus on it to see what it is about. As our eyes leave Kim and begin to discover the tweet so does the camera. We then get a full screen of the tweet that turns into a video. These posts from Kim being to slide by as she continues to talk. These camera shots appear as if we would be scrolling through Twitter or Instagram leading the viewer to desire to discover what is within social media on their on.

Music and sound effects also play a substantial role when connecting an audience. This ad starts off with no music and only the sound is the sound of Kim talking. As time progresses, the music slowly comes to the attention of the viewer. The music that is being played is a piano and seems to give hope. This playing of the piano changes the tone of the ad and creates a feeling within the viewer that they can support the cause and help save their data yet now use more data through the services of T Mobile.