Analysis Of Maybelline

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Recommended: Proctor & Gamble

The first fashion advertisement that was selected was Maybelline, who is owned by L’Oreal. Maybelline is the manufacturer and is a nationwide brand; therefore all their advertisements are national. This specific ad came from a June 2015 Cosmopolitan magazine. The second advertisement selected was by Covergirl, which is owned by Procter and Gamble. CoverGirl is the manufacturer who is known nationally as well. The ad was national and was found in a March 2015 Cosmopolitan magazine. The marketing forces refer to the four P’s of the marketing mix. Maybelline’s marketing mix product is new, modern, with a wide selection of colors. Maybelline offers 80 different shades from this one advertisement. For Maybelline’s price they offer low competitive
While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives. CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream
I acquire the same feelings for the Maybelline ad, however knowing the background of the ad I appreciate the ad more than before. I enjoyed how they were able to create an emotional appeal to their consumers while achieving their objectives. In addition, I value advertisements that are not geared toward just sales. Personally, when an advertisement is all about making the sale it turns me away from the product. I do like CoverGirl’s ad a little more than I did, however if I had to choose between Maybelline and CoverGirl I would still go with Maybelline. Knowing CoverGirl made an emotional connection with the delicious lipstick and relating it to the delicious ice cream was clever and I appreciate it. Nevertheless, my feeling on the overwhelming effect of being crowded still stands

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