The Portrayal Analysis Of Pepsi And Coca-Cola

Pepsi was first represented in the beginning of 1890 with the purpose to relieve indigestion. Not until 1960’s, Pepsi received successes that competed against Coca-cola. Pepsi has always been a drink for the young generation, but now they want to change the association.

The Pepsi ad tries to show the basic human need for fun. It’s a picture of a Pepsi drink being bubble blown by a middle aged business man dressed in a suit. The image of a conservatively well-dressed man contrasting with the overflowing, bubbly drink immediately catches the attention of the consumers. And it is then directed to the caption at the bottom right hand corner. It’s all a state of mind, and you can’t help but smile at the thought that no matter how old you get,

Coca-cola is using the body ideal to catch the audience's attention. The woman to the left, who symbolize the coca-cola bottle is smaller and taller compared to the girl who stands beside the pepsi-bottle. The purpose by showing two different sized women is to convey the advantages for their own brand and make it worse for their rival. Either Coca-cola wants us to associate them with fewer calories than Pepsi or they want the audience to feel more comfortable when they are drinking coke. The main purpose is to make us, especially women to feel younger, smaller and fresher when we’re drinking coke, since the model to the left is a reference of a perfect

To summarize, Pepsi tries to create a new target audience which is adults. Compared to Coca-cola, Pepsi does it more fair and success to create a more divine atmosphere. In my point of view, this is a winning concept in the long run.

Coca-cola wants to create frustration and anxiety in their ad, which might catches more attention, but it’s not an agreeable strategy. The companies didn’t either share the same audience target. Pepsi targeted adults and Cola targeted women, but the main-idea was to obstruct the rival.

Both ads convey their purpose very clear. Coca-cola wasn’t really in need of their text “choose wisely”. The purpose was clear enough to understand without the quote. Compared to Pepsi who used “Forever young” as a slogan, which was needed to clarify the purpose further.

Both ads were in a need of humans to make sure their aim reached the audience. Even if they had two different strategies, their ideas were conveyed with a help of models. Pepsi used a older man and Coca-cola used two