Pepsi Advertising: An Analysis Of The Millennial Generation

The millennial generation is known as the generation that has grown up with an overly optimistic view of world. When they eventually make their way out into the world they are often hit hard by the brutal fact that the world they grew up in does not revolve around them. The millennial generation is seen as less religious, less inclined to making critical independent thoughts, and not as involved in civic engagements as previous generations. Throughout the Pepsi advertisement, many of these views are contradicted and fought. The commercial starts in a city and focuses on individuals one of which is Kendall Jenner. Each individual is drinking Pepsi and working in the area of the city where a peace protest is happening. Eventually, each breaks

At the beginning of the commercial the audience is introduced to several young adults of a broad range of ethnicities and talents. The first, an oriental man playing the cello, the next an indian women trying the put a photo collage together, and the last is a white Kendall Jenner modeling. This diversity shows how the advertisements directors believe that the millennial audience celebrates diversity in all areas. As the commercial progresses protest members of all genders, sexualities, and races begin marching down the street showing that the directors are trying to appeal to millennials by showing that Pepsi stands for acceptance of everyone. Furthermore, throughout the advertisement everyone shows affection and love to all present, the action even concludes with Kendall Jenner handing a police officer a Pepsi. This technique is effective because it reveals that the directors of the ad believe acceptance of all is a positive, loving thing. Ultimately the commercial displays various examples of accepting everyone no matter their gender, race, or profession, and this in turn makes Pepsi effective in getting millennials to buy their

The directors use Jenner to appeal to the audience’s sense of credibility and originality. Kendall is seen in the advertisement posing for a photo shoot in a blonde wig. When Kendall notices the protest continuing on the street where she is working she decides to take off the blonde wig and join the action. This displays a sense of originality to the audience by showing how Kendall is happier being her original brunette self. The use of Kendall also makes Pepsi more credible in the eyes of millennials because of the fact that she is a celebrity who is admired by the majority of millennials. As the commercial progresses, we see different colored Pepsi cans for each individual. The man at the beginning of the commercial opens a blue Pepsi, the cello player opens a black Pepsi , and a group of girls are seen enjoying Pepsi out of original Pepsi bottles. This variance in Pepsi can colors and style reflects the originality of each person drinking the beverage. Consequently, Pepsi is showing its audience that Pepsi is original and that they believe originality to be a value of