Steretorical Analysis Of The Dick's Sporting Goods Commercial

The Dick’s Sporting Goods commercial was ranked number 9 in the most effective commericals. The commercial shows the different struggles that athletes in training face for the USA Olympics. The audience for this commercial is intended for both genders. Although the stereotype is that sports are usually for males, this commercial has a fair representation of both male and female athletes. Many of the female athletes shown are training in hard sports such as boxing and lifting weights. This commercial also included disabled male and female athletes which can also serve to be another audience. This commercial was promoting Dick’s Sporting Good athletic attire. The advertiser did not include an unequal representation of genders, also the commercial didn’t use gender stereotypes to please the audience. Walgreens “Give a Shot” was ranked number 8 in this list. The commercial takes place in

The girls are then asked to name female inventors and they answer with “I’ve never heard of any female inventors in schools”. The commercial then goes on to list about 10 names of female inventors which were a surprise to me as well. There is no product being promoted in this commercial, the advertisers are informing the audience of women inventors. In doing more than that just listing female names, it’s showing the viewers how much women have been understated particularly in school. It’s a shame that schools don’t teach students about successful women as much as they do with successful men, especially since it’s where we first become socialized. This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and