Outdoor Sports Stereotypes

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Outdoor Sports, Bros, and Trucks
Competitive sports and risky outdoor activities have always been a favorite past time for adult men. This is one of many stereotypes that have been enclosed on most American men throughout time and for this reason many companies have used this specific stereotype to attract men into buying their products. In this commercial Toyota uses one of the many typical stereotypes placed on men and uses specific color techniques to emphasize the stereotype used in the ad. Toyota’s advertisement reinforces this stereotype that men tend to compete in outdoor activities.
All it takes is one look at the commercial by Toyota to get a glimpse of what it is emphasizing. It all starts off early in the morning in a dark kitchen with a coffee maker that just brewed up some coffee, a knock on the door quickly turns the scene into a garage packed top to bottom with sporting equipment. Everything in the garage, a snowboard, some coolers, an quick glance at an ATV and even a canoe hanging from the ceiling reassure the predictable outdoor setting. Moments later a lonely highway surrounded by mountains and green plains brings the views to see the two guys in the commercial leaving an outdoor sporting goods store. So far someone viewing this ad would get a feeling of early morning preparations for some sort of adventure involving …show more content…

Throughout the commercial much evidence is provided which all back up this assumption. One of the main reasons why I make this assumption is the very beginning of the ad where there is a quick glimpse of the guy’s garage, every single item in his garage is useful when dealing with outdoor sports. The importance of that specific scene is the need for the truck that is being shown off here, without that truck all the equipment is just going to sit

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