A Rhetorical Analysis Of Prius By John Green

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This commercial was made by the car company, Prius, that prides itself as being the first eco-friendly car in early 2008. It advertises the toyota prius as a new innovation that helps the earth unlike other cars. It’s geared towards people who drive or will be driving, or basically anyone that cares about their environment. It wasn’t until the early 2000’s when everyone started becoming aware of global warming and the effects of pollution on earth. Therefore, this ad was created to advertise another step in conserving the earth using modern technology. Its goal is to get people to feel sympathy and buy a prius in order to save the earth. Prius creates a positive image about their brand by designing their cars around the issue of global warming. Whether people believe in it or not, everyone knows how harmful car emission fuels are to the earth’s atmosphere. Prius advertises themselves as a brand that has helped reduce the amount of gases affecting the earth. This gives them credibility for being educated about the problems going on and coming up with a solution to benefit the earth and people. This allows the audience to trust Prius as a whole and their intentions. …show more content…

They also use ethos to advertise their car as “the one with almost a million enthusiastic owners. “ and by calling their innovation “ the most respected hybrid”.Their purpose is to entice watchers into buying the Prius by giving it a well-known and established reputation. This inspires people to make better choices about the cars their driving, hopefully wanting to give their hybrid cars a

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