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Social construct of masculinity
Social construct of masculinity
Men and women stereotypes in society
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When Americans think of masculinity, they often see an unemotional, assertive, and muscular man. This identity is broadcasted all over America and young boys and men are soaking it up like a sponge. During the superbowl every year, companies display commercials that are intended to subconsciously show men how they’re suppose to carry themselves. For instance, in the Miller Lite commercial “Man card”, four friends are at a club when they see their friend sweet talking a girl in the corner and they proceed to tell him to “Man up”, also in the next clip the same 3 guys are playing football when they see the other guy riding a scooter and they proceeded to tell him what he’s doing is “unmanly”. This shows that sexist commercials aren’t just aimed towards women but also to men and young boys. While reading CJ Pascoe’s, “Dude. You’re a Fag”, She argues that the word “fag” has little to do with someone being gay and that it can have several meanings. Michael Kimmel believes that boys are being taught to be tough at very young ages, which cause them to sometimes act
In order to fulfill these expectations, some men feel the need to prove themselves by committing heinous crimes. For instance, Kimmel describes Mohammed Atta, a terrorist who conducted one of the planes that crashed into one of the Twin Towers as “slim,sweet-faced, neat, meticulous, and a snazzy dresser.” (Greene 592) His father even said that he would Mohammed to toughen up when he was younger. Just like other famous male figures who’ve committed unthinkable crimes, Mohammed fell short of what it is to be masculine, he felt the need to prove to society and himself that he’s man enough. Kimmel is convinced that, terrorist attacks was the result of men not feeling like they belong in America’s shrinking
In Kimmel’s essay “’Bros Before Hos’: The Guy Code” he argues that the influence of society on masculinity is equal to or greater than biological influences on masculinity. In the essay, Kimmel uses various surveys and interviews to validate his argument. He points to peers, coaches, and family members as the people most likely to influence the development of a man’s masculinity. When a man has his manliness questioned, he immediately makes the decision never to say or do whatever caused him to be called a wimp, or unmanly. Kimmel’s argument is somewhat effective because the readers get firsthand accounts from the interviewees but the author does not provide any statistics to support his argument.
Men and women both drive cars, it’s a simple necessity to be able go to work for most people, however, from the commercials on television, one would assume that men are the primary purchasers of cars. In Steve Craig’s essay, Men’s Men and Women’s Women, he analyzes four commercials to illustrate how advertisers strategically targets the viewers. Craig argues that advertisers will grasp the attention of the viewer by the gender ideals that both men and women have of each other. Not only do advertisers pick a target audience demographic, but they also will target the audience at specific time to air their commercials. By analyzing an Audi and Bud Light commercial, one can see that Craig arguments are true to an extent but it appears that commercials have gone from an idealized world to a more realistic and relatable stance. for are still [true, however it seems that commercials may have altered to appear more realistic.] [relevant to an extent. This is to say, it appears that advertisers may have altered their commercial tactics. ]
The article Gender, Class, and Terrorism by Michael Kimmel creates a convincing argument that makes the audience think about the effect of uniform unchanging expectations towards men in a quickly developing society. These effects are those relating to not only terrorism, but also towards the general consequences of the emasculation of men, past and present. This complex argument is accomplished by Kimmel using logos and pathos to appeal to the audience, giving several examples, and using the paper’s structure to his advantage. Despite his success in appealing to the audience through the methods previously listed Kimmel fails to show his credibility by not citing direct sources, as well as using fallacies to back his argument, which may leave
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
In the article “Two Ways a Woman Can Get Hurt,” by Jean Killbourne, she discusses the culture of male superiority over females. With the rise of feminism and exposure to media being at an all-time high, the two topics seem to be overlapping more and more. Daily, society is flooded with sexist, violent, and inappropriate ads and messages that usually degrade women and praise men. This is an issue which only recently gained traction while the “feminist” movement increased in popularity. Women are wrongly objectified for the sake of tradition and a male-driven agenda.
Individuals since the beginning of time have always judged each other based on gender role preferences. Since we live in a digital era, those gender role messages from society can be strongly biased on both genders. Society has a way of also influencing individuals to accept its ideas on how men and women should live. Analyzing these commercials, we are going to see just how society is judging genders on their roles, behavior, and emotions.
98 percent of mass murderers are men. According to Time in 2014, almost all rampage killers are men.This statistic startled me as I read "Toxic Masculinity and Murder" by James Hamblin of The Atlantic. In essence, this one figure demonstrates that masculinity is "a more common feature than any of the elements that tend to dominate discourse—religion, race, nationality, political affiliation, or any history of mental illness."
When someone is thinking of a man, what do they think? Strong? Brave? That’s what most people think; in reality that is a very false image. In “Bros Before Hos: The Guy Code,” Michael Kimmel, talks about what it means to be a man and what it takes to be a man in today’s world. Men are pressured into what they “should” be. If they don’t follow certain unwritten rules, which include: not asking for directions, not giving up, not showing fear, or any signs of emotional weakness, such as tears; they are considered less than a man, a wimp. A real man must be aggressive and brave, he must defend his territory: status, family, possessions. Men blindly follow the Guy Code, they believe in order to fit in, they must comply and be part of the pack.
Robert Bly explains that the ideal image of masculinity depicted by our western views is said to be the 50’s males. “These men had a clear image of what a man was, and what his responsibilities of a man were, but the isolation and one-sidedness, of his vision were dangerous.” By the sixties, males became aware of the feminism movement that the 50’s males tried so hard to ignore. With the changing times, the combined influence of feminism and the gay movement has exploded the conception and uniform of masculinity and even sexuality is no longer held to be innate. Men during these movements felt threatened by the newfound power of these individuals and sense of self. The 70’s brought upon an era of the ‘soft’ male, who were not interested in starting wars or harming the earth. Yet they remained unhappy, and lacked energy because they are providers and not procreators. Even through the chain of events in American society, the view of masculinity is still ever
On a daily basis people are exposed to some sort of misrepresentation of gender; in the things individuals watch, and often the things that are purchased. Women are often the main target of this misrepresentation. “Women still experience actual prejudice and discrimination in terms of unequal treatment, unequal pay, and unequal value in real life, then so too do these themes continue to occur in media portraits.”(Byerly, Carolyn, Ross 35) The media has become so perverted, in especially the way it represents women, that a females can be handled and controlled by men, the individual man may not personally feel this way, but that is how men are characterized in American media. Some may say it doesn’t matter because media isn’t real life, but people are influenced by everything around them, surroundings that are part of daily routine start to change an individual’s perspective.
We live in a society that often sends many confusing and contradicting messages to males. These young people that are taking in large amounts of media experience a contradiction between their own reality and media’s messages. These young men are bombarded with advertisements and media based ideas that can harm and alter the way young men operate. Our young men of o...
The portrayals of men in advertising began shifting towards a focus on sexual appeal in the 1980s, which is around the same that women in advertising were making this shift as well. According to Amy-Chinn, advertisements from 1985 conveyed the message that “men no longer just looked, they were also to be looked at” as seen in advertisements with men who were stripped down to their briefs (2). Additionally, advertisements like these were influencing society to view the male body “as an objectified commodity” (Mager and Helgeson 240). This shows how advertisements made an impact on societal views towards gender roles by portraying men as sex objects, similarly to women. By showcasing men and women in little clothing and provocative poses, advertisements influenced society to perceive men and women with more sexual
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
The documentary helps support the idea that this is damaging to men through the scene of an afterschool discussion on masculinity where male high school students are told to write what they think other people see about them on the front of a mask and then write what people don’t see about them. In the front, many wrote positive adjectives such as “funny, goofy, strong,” while the back of the mask said otherwise with responses like “fear and anger.” This comes to show that males are suffering while trying to maintain the figure that society sees as
We may be personally responsible for our own misconceptions of gender and masculinity. Our actions about these topics speak louder than words. Sociologist, Ann Oakley argues that parents often mold their children around certain behaviors, with positive and negative consequences, to adhere to the standards that are socially acceptable. Oddly there is a strong back lash to this sort of treatment in females. In a study done conducted by Michael Messner, when asked who was a tomboy and who was a sissy as children, women raised their hands more often to identify with the tomboy image. The tomboy trait celebrates masculinity and restricts femininity. Often children explore many traits about themselves, as Allen explained to Pascoe, “When you’re younger…you’re a kid. You are wide open…You just do what you want” (Pascoe 118). Darnell, a football player, stated “Since you were little boys you’ve been told, ‘hey don’t be a little faggot’” (p 55). Darnell showcasing that males are conditioned very early like females about their roles of masculinity. These children are taught about how masculinity works. In the school Pascoe researched, a faculty member, Mr. Ford, reminded males students through his reply to a backhanded comment made to him from another student that men should engage in sexual actives with women, not men. Another...