Propaganda Techniques Used In The Jeep 4x4 Commercial

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“That’s how we live, 4x4 ever.” That is the last thing the Jeep 4x4 commercial says. This advertisement aired first during the 2016 superbowl and celebrated Jeep’s 75th anniversary. In this commercial it also shows lots of people being super adventurous and using their Jeep. The song that was also going on was very powerful and uses repetition by saying the words 4x4 over and over again. The 2016 Jeep 4x4 commercial is very upbeat and uses emotional appeal and stereotypes to keep the viewer intrigued with their product. One propaganda technique the Jeep commercial uses is emotional appeal. The song brings inspirational and happy feelings to everyone. It also makes people want to watch it over and over again. Another way that is shows emotional appeal is when it shows lots of people enjoying their Jeep and smiling. That makes many people think that they will be very happy if they buy a Jeep. The propaganda technique of emotional appeal brings lots of happy feelings to their commercial. …show more content…

It uses stereotypes to show that if someone buys a Jeep they will be very adventurous. It also shows that if someone is adventurous they should buy a Jeep. Also, in the commercial it repeats the saying 4x4 which stands for four wheel drive. Next, the commercial shows people going through snow with their Jeep without getting stuck. While the sad truth is that if those people really did go through 4 feet of snow the people would get stuck. Stereotypes are used in the Jeep 4x4 commercial to get people to buy their product. The Jeep commercial left viewers satisfied and wanting more. The commercial uses emotional appeal and stereotypes to make viewers want to buy their product. The Jeep 4x4 commercial was a great way to celebrate Jeeps 75th

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