No Lunch Commercial

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Recommended: Effects of advertising on consumer behaviour

Can a talking car and a pinch-happy crab sell you a car? Be careful, this advertisement featuring a car and his crab might make you want to call in sick before heading to the beach. The advertisement, “No Pinch,” begins with the Honda Element being approached by a crab. This is not your run of the mill crab though, this one has one thing on its mind, to pinch something. At first look it could be perceived as a simple cartoon. Appearances can be deceiving though, and there are quite a few subtle concepts hidden in the commercial. The crab has a consistent, singular desire. “I want to pinch,” (Honda Element Commercial - No Pinch 2006) is self-spoken summary of what the crab stands for. This pinching is all the crustacean is interested in. A …show more content…

(No Pinch) When the car mentions that its occupants have changed clothes inside more than once, the tone is set. This simple dialogue allows the writers of the ad to strengthen the statement they are attempting to make; this is a fun car. The commercial attempts to speak to the younger population, those that might keep melted butter in his or her car, or take sick days to go to the beach. The casual nature of the advertisement with the imaginative use of a talking car and crab is a great combination. It creates humor for young adults to appreciate. There is a question that begs to be asked, did the writers purposefully makes the commercial so simple? Such an uncluttered slate allows the commercial a great deal of freedom for the viewer to interpret however they like. My first reaction on hearing of its double-duty as a changing room (No Pinch) was to worry about how dark the tinted windows might need to be, and who might need to change in the car. Every adult that has ever dreamed of calling in sick, then heading to the beach, knew that this car would make it easier. The opportunity to be interpreted so differently is a positive aspect of the commercial. The lack of detail about the car or its other features is a negative aspect, but not significant considering the short length of the commercial, and the seemingly low production

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