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Impact of drinking and driving
Impact of drinking and driving
Impact of drinking and driving
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Drunk Driving Ads For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect. The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face …show more content…
There is no roundabout message from that ad, it just shows you the product of drunk driving and how it can ruin someone’s life. In that sense, I believe that the ad with the woman has a much stronger use of pathos and makes it the superior ad, although the other ad is great on its own as well. But the use of pathos in a sensitive topic such as drunk driving, where many people and their families are affected by it daily, make it a much stronger ad. Overall, the use of pathos for a topic such as this made the ad with Jacqueline Saurdino that much
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
This article is all about the effects of advertisements. There are many things that advertisements have affected and people don’t even realize it. One main key thing that this article talks about is targeting the vulnerable
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to a person’s character or logic does not work so much for the marijuana addicts. That is why this image successfully persuades people to disregard the risks of marijuana. First, the ad tells the story of an accident that was caused by a person who smoked weed.
A good advertisement always can leave a deep impression to the audience. It associates with the rhetorical skill to represent the meaning of advertisement. An advertisement I want to discuss is about domestic violence topic. (this advertisement from Amnesty International). It is a public service advertising. The purpose is hope three types of audiences can pay more attention to domestic violence and makes an effective use of pathos by appealing the sympathy of the audience. This is the most impressive ad I have ever seen.
The author of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
Victoria’s health department’s ad does not have graphic imagery in its advertisement. It uses more emotional appeal which is used when all the boys walk away from their friend. The Quitline advertisement really makes the audience feel emotional for the family because the dad couldn’t even be with his daughter, which is used to grab the audience’s attention emotionally. The advertisements have different messages even though they are both based on smoking and its causes. For example the message in Victoria’s health department’s ad is to help your friends stop smoking because if they don’t you might not hang out with them anymore. In Quitline’s advertisement the main message is that if you smoke there will be consequences which is shown when the dad is in the hospital bed and his daughter telling him a story of which she said” You should’ve been
Most of this ad pictures in this set are persuasive enough to convice people from drinking and driving and using drugs. Most of these ad are very effective because they all show what the concequences of drinking and driving and using drugs can lead to. It is up to us as a society to try and help each other out and put an end to this issues.
The objectification of women in advertising is far too common. Advertising has become so concentrated with images of passive woman wearing little clothing that it is now accepted to laugh at these sexist ads. The reason why some men find this ad funny is because within Australian society there are so many similar ads that it gives the impression that women in adverts are something to laugh at. The new ad is not offensive and should sell Tiger Beers without having to further promote sexism.
The advertisement portraits children baring horrible facial bruises and cuts. some children look as if they have a broken nose, while others with severe looking bruised eyes. The ad has a caption that illustrates the relationship to their mother 's features.
During the Super Bowl, one of the most watched games in America, there are many ads that promote alcohol, and ask that its consumers to drink responsibly. Despite this, in 2014, drunk driving was accountable for nearly one third of all traffic-related deaths in the United States1. However, one Super Bowl ad decided to approach drinking responsibly in a different light. Tostitos, the chip and salsa company, promoted a new chip bag that can also double as a breathalyzer. If the person who breathes into the bag has had a drink, the bag will alert them and give them a code for a discounted Uber ride, so that the person will not have to drive under the influence. Every ad has the main motive of getting the viewer to buy their product, and this ad